Awards: Here are the winners of the APAC Tambuli Awards 2022

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MANILA, PHILIPPINES — The winners of the APAC Tambuli Awards 2022 were announced at the awarding ceremony on June 07. The pioneer award show globally honors creative and effective brands with purpose.

• Advertiser of the Year – Unilever Philippines, Inc.
• Agency of the Year -Ogilvy and Mather Philippines Inc.
• Chief Marketing Officer of the Year – Kristine Go, General Manager, Nutrition Unilever Southeast Asia
• Young Marketing Leaders of the Year – Mariel Chavez, Brand Director, Procter & Gamble Philippines, and Ashley Melissa Santillian, Marketing Manager, McDonald’s Philippines
• Tambuli Company of the Year Platinum Award – Classrooms in the Cloud
  • • Company: Telenor Group
    • Agency: Ogilvy Pakistan
    • Agency Network: Ogilvy
    • Country: Pakistan
    • Category: Quality Education
    • Corporate Purpose

• Corporate Purpose Category Winners
  • Covid 19 – Crisis, not opportunity
    • Company: Unilever Inc.
    • Agency: Lowe Lintas Mumbai + MullenLowe Singapore
    • Agency Network: MullenLowe Group
    • Country: India
    • Category: Good Health & Well Being
  • McDonald’s: Serving communities with good food and kindness
    • Company: McDonald’s Philippines
    • Agency: TBWA\Santiago Mangada Puno
    • Agency Network: TBWA
    • Country: Philippines
    • Category: Hunger & Poverty
  • Jollibee Group’s Farmer Entrepreneurship Program
    • Company: Jollibee Foods Corporation
    • Agency: Full Circle Communications, Inc.
    • Country: Philippines
    • Category: Inclusive Growth
  • Dove Blackout Mirror
    • Company: Unilever Philippines, Inc.
    • Agency: Ogilvy and Mather Philippines Inc.
    • Agency Network: Ogilvy
    • Country: Philippines
    • Category: Women Empowerment

• Corporate Purpose Special Citation – Jury President’s Choice
  • • STAR and iSTAR Women’s Economic Empowerment
    • Company: Coca-Cola Philippines
    • Country: Philippines
    • Category: Women Empowerment

• Brand Purpose Grand Prix Winners
  • H for Handwashing
    • Brand: Lifebuoy
    • Client: Unilever Inc.
    • Agency: Lowe Lintas Mumbai + MullenLowe Singapore
    • Agency Network: MullenLowe Group
    • Country: India
    • Category: Brand Experience & Activation
    • Cluster: Media
  • Disease Dilemmas
    • Brand: Garvan Institute of Medical Research
    • Client: Garvan Institute of Medical Research
    • Agency: Dentsu
    • Agency Network: Dentsu
    • Country: Australia
    • Category: Health & Wellness
    • Cluster: Humanity and Culture
  • Thrive by Five
    • Brand: Thrive by Five Initiative
    • Client: The Minderoo Foundation
    • Agency: M&C Saatchi
    • Agency Network: M&C Saatchi
    • Country: Australia
    • Category: Special Events
    • Cluster: Creative

The Tambuli Awards celebrate brands that show the seamless integration of creativity, purpose, and results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. Find the full list of winners here. Check out adobo Magazine’s as-it-happened coverage here.

The Asia-Pacific Tambuli Awards is organized by the School of Communication of the University of Asia and the Pacific (UA&P) based in Manila. For inquiries, email carla.estanislao@uap.asia or lica.malabana@uap.asia.