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LONDON, UK — D&AD has announced the winners for its 2022 iteration, and agencies from Asia represented the region well, with India and Singapore taking home one White Pencil each, and Japan with five Yellow Pencils.
The winning entries by country are as follows:
China:
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- Graphite Pencil: “Fun Pot” by Zhihua He under Branding
- Graphite Pencil: “Chinese New Year The Comeback” by TBWA\Media Arts Lab Shanghai under Entertainment
- Graphite Pencil: “Music Moon” by Chen Chen under Packaging Design
- Graphite Pencil: “The Hermès Drawer” by Igor Bastidas under Illustration
- Wood Pencil: “Crabs” by Ogilvy Shanghai under Art Direction
- Wood Pencil: “Master of Chinese Black & White Art Leng Bingchuan” by Chen Zhou under Book Design
- Wood Pencil: “History of Kite” by Bingyan Xue under Book Design
- Wood Pencil: “Journal of Huiqin Chamber” by T-Change Design under Book Design
- Wood Pencil: “% Themed Bottle” by 33 and Branding Beijing under Branding
- Wood Pencil: “Synsol” by BRU:D under Branding
- Wood Pencil: “Chinese New Year The Comeback” by TBWA\Media Arts Lab Shanghai under Film
- Wood Pencil: “The Care Codes” by Wei Fei under Media
- Wood Pencil: “Li Ming Zhi Yan” by Xiangaopeng under Typography
- Wood Pencil: “The Cost of Bullying” by Cheil PengTai under Gaming
- Wood Pencil: “The Cost of Bullying” by Cheil PengTai under Entertainment
- Wood Pencil: “Monotype – Nike China” by Nike China under Type Design
Hong Kong:
- Wood Pencil: “The Care Codes” by Ogilvy Shanghai under Media
- Wood Pencil: “The Cost of Bullying” by Cheil Hong Kong under Entertainment
- Wood Pencil: “The Cost of Bullying” by Cheil Hong Kong under Gaming
India:
- White Pencil: “The Killer Pack” by VMLY&R Mumbai under Impact
- Yellow Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under Direct
- Graphite Pencil: “Anek Multiscript Variable Font Family” by Ek Type under Type Design
- Graphite Pencil: “Shah Rukh Khan-My-Ad” by Ogilvy Mumbai under Direct
- Graphite Pencil: “Shah Rukh Khan-My-Ad” by Ogilvy Mumbai under Experiential
- Graphite Pencil: “The Nominate Me Selfie” by FCB India under Experiential – Responsible Activations
- Graphite Pencil: “Machine-Gun Mouth” by Early Man Film under Sound Design & Use of Music
- Graphite Pencil: “The Nominate Me Selfie” by FCB India under PR
- Graphite Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under PR
- Graphite Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under Digital – Use of XR
- Graphite Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under Experiential
- Graphite Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under Digital Design
- Wood Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under Digital – Mobile
- Wood Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under Digital – Physical & Digital
- Wood Pencil: “The Unfiltered History Tour” by Dentsu Webchutney under Digital – Storytelling
- Wood Pencil: “Shah Rukh Khan-My-Ad” by Ogilvy Mumbai under PR
- Wood Pencil: “The Nominate Me Selfie” by FCB India under Experiential – Community
- Wood Pencil: “The Nominate Me Selfie” by FCB India under Media
- Wood Pencil: “Vicks – Care Lives On #TouchOfCare – 2021” by Memesys Culture Lab under Casting
- Wood Pencil: “The Killer Pack” by VMLY&R Mumbai under Direct
- Wood Pencil: “Machine-Gun Mouth” by Early Man Film under Direction
- Wood Pencil: “Machine-Gun Mouth” by DDB Mudra Group under Film – Social Commercials Over 30 Seconds
- Wood Pencil: “Machine-Gun Mouth” by DDB Mudra Group under Film – TV/VOD Commercials 31 – 120 Seconds
- Wood Pencil: “Dove#StopTheBeautyTest” by Ogilvy Mumbai under Media
- Wood Pencil: “The Killer Pack” by VMLY&R Mumbai under Packaging Design
- Wood Pencil: “SHASN: AZADI” by Memesys Culture Lab under Writing for Advertising
Japan:
- Yellow Pencil: “Hair Album” by HAKUHODO under Animation
- Yellow Pencil: “Camouflage Against the Machines” by Dentsu under Graphic Design
- Yellow Pencil: “I (Eye) am MIKAN” by Maru under Packaging Design
- Yellow Pencil: “13865 Black Dots and 2 Red Dots” by Dentsu under Press & Outdoor
- Yellow Pencil: “Find Your Own Way” by Dentsu under Production Design
- Graphite Pencil: “Minna Bank Brand Identity” by Minna Bank under Branding
- Graphite Pencil: “Nights By The Lake” by Nissho under Illustration
- Graphite Pencil: “Kukka” by Lights Design under Packaging Design
- Wood Pencil: “Kukka” by Lights Design under Branding
- Wood Pencil: “Find Your Own Way” by Dentsu under Direction
- Wood Pencil: “Nike – Play New | New Girl” by Wieden+Kennedy Tokyo under Direction
- Wood Pencil: “Ado / YORU NO PIERROT（TeddyLoid Remix)” by Enjin Tokyo under Illustration
- Wood Pencil: “Ginza Ecological Map” by Shiseido Creative under Spatial Design – Creative Use of Budget
- Wood Pencil: “Ginza Ecological Map” by Shiseido Creative under Spatial Design – Exhibitions
- Wood Pencil: “Kanazawa Mirai No Machi Creation Center” by Dentsu West Japan under Typography
- Wood Pencil: “Save Gunkanjima” by Dentsu Tokyo under Typography
Macao:
- Yellow Pencil: “Far Side Of The Moon Mooncake” by Indego design under Illustration
Malaysia:
- Wood Pencil: “KL Art Book Fair 2021” by Marcus Lim under Graphic Design
Philippines:
- Wood Pencil: “The Dissolving Bottle” by BBDO Guerrero under Packaging Design
Singapore:
- White Pencil: “Piñatex” by L&C under Impact
- Yellow Pencil: “Piñatex” by L&C under Product Design
- Graphite Pencil: “Blood Sweat and Tears” by Holycrap.sg under Graphic Design
- Graphite Pencil: “Blood Sweat and Tears” by Holycrap.sg under Packaging Design
- Wood Pencil: “Piñatex” by L&C under Impact
- Wood Pencil: “Scroll scroll scroll, tap tap tap” by Wunderman Thompson Singapore under Casting
- Wood Pencil: “Meantime #3 Funny Stories” by Fable under Magazine & Newspaper Design
- Wood Pencil: “Vicks – Care Lives On #TouchOfCare – 2021” by Memesys Culture Lab under Casting
- Wood Pencil: “The Chase” by Psyop under Animation
- Side Hustle Pencil: “WindowSwap” by Vaishnav Balasubramaniam under Side Hustle
South Korea:
- Yellow Pencil: “Shot on iPhone – Life is But a Dream” by Moho Film under Direction
- Graphite Pencil: “Air Padding” by Innocean Worldwide under Product Design
- Graphite Pencil: “The Bigger Crash” by Jung von Matt AG under Photography
- Graphite Pencil: “Machine Gun Mouth” by Early Man Film under Sound Design & Use of Music
- Wood Pencil: “Machine Gun Mouth” by Early Man Film under Direction
Taiwan:
- Yellow Pencil: “58th Golden Horse Awards” by Bito under Branding
Thailand:
- Graphite Pencil: “The 1 – The Trainee” by Wunderman Thompson Bangkok under Direction
- Wood Pencil: “Choojaiandfriends Agency” by Choojai Ka Kalayanamitr under Film – Health & Wellbeing
- Wood Pencil: “Songkran Stranger – TikTok Interactive Film” by Wunderman Thompson Bangkok under Film
- Wood Pencil: “Choojaiandfriends Agency” by Choojai Ka Kalayanamitr under Film – Social Commercials Over 30 Seconds
- Wood Pencil: “No Pests Allowed” by Ogilvy Group Thailand under Press & Outdoor
India also placed 8th in the countries’ rankings while Japan placed 10th. The President’s Award will be announced at a special in-person event in September to celebrate D&AD’s 60th Anniversary and to launch this year’s D&AD Annual.
The full list of winners is available on D&AD’s website.
