MANILA, PHILIPPINES – Leading independent ideas agency GIGIL got shortlisted six times by Spikes Asia for five pieces of work across four different clients. The Spikes Asia Awards 2021 released the results yesterday.
RC Cola’s ‘Family,’ moved to the metals stage of the competition under ‘Challenger Brand.’ The ad gained local and global recognition for its odd and quirky approach, and with the wide spectrum of comedy the story provides.
A film under the same campaign, RC Cola’s ‘Band’, was named finalist in the Film category: one under ‘Fast Moving Consumer Goods,’ and the other, under ‘Viral Film.’ The ad delves further into a more otherworldly form of comedy and drama mixed together, hence attracting engagement from young and old audiences alike.
Greenwich ‘Apologetic Pre-rolls,’ on the other hand, was named finalist under ‘Micro-film. In these ads, Greenwich built the idea on the inconvenience they’re causing, taking the disruption out of ads that are basically disruptive.
‘Darkness,’ GIGIL’s work for 7-Eleven’s CLiQQ App, was shortlisted in the ‘Breakthrough on a Budget’ subcategory.
Finally, the agency’s film on mental health this pandemic, Padayon ‘Comedians,’ made it under ‘Viral Film.’
Winners in this year’s Spikes Asia Awards will be announced in Singapore on March 1.
adobo magazine is an official media partner of Spikes Asia, Asia Pacific’s top award for excellence in creative communications, celebrating the very best in creativity across the region.
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