MANILA, PHILIPPINES – The innovative campaign that assisted teachers and students struggling with distance learning all over the Philippines has earned a shortlist distinction from the 2021 Cannes Lions International Festival of Creativity. Dubbed as “McClassroom”, the activation implemented at the height of COVID lockdowns last year turned more than 200 idle McDonald’s party rooms into quiet, sanitized work spaces where teachers could conduct virtual classes and prepare teaching modules. Free WiFi and free McCafe provided a much-needed boost.
McClassroom was shortlisted in one of the festival’s biggest categories – Brand Experience & Activation under Culture & Context: Market Disruption. This continues its wins across various creative shows including Spikes Asia, One Show, New York Festivals and the Asia-Pacific Tambuli Awards.
Leo Burnett Manila, a creative agency of Publicis Groupe Philippines, and McDonald’s Philippines have partnered for many years now on various award-winning and effective campaigns for the business and the community.
