MANILA, PHILIPPINES — After a pandemic hiatus, the 4As of the Philippines honored the country’s best campaigns in its premier creative show, Kidlat Awards, last Friday. In an unprecedented feat, Leo Burnett Group Manila won 3 of the night’s 4 Grand Kidlat Awards. Its McDonald’s “Story of Us” film topped the Creative Storytelling category. While its “McClassroom” campaign ruled the Creative Purpose and Creative Technology & Media categories. These works propelled McDonald’s to clinch the Advertiser of the Year Award. Overall, Leo Burnett won 3 Grand Kidlat Awards, 5 Golds, 1 Silver, and 2 Bronzes for various McDonald’s and P&G campaigns.
McDonald’s “Story of Us”
Other Publicis Group Philippines agencies also figured prominently in the show. Publicis JimenezBasic won 2 Silvers and 3 Bronzes for their work on Lazada, Globe, and Monde Nissin. Digitas, established only a year ago, racked up 2 Silvers and 3 Bronzes for its Wyeth work.
Making the night more special was the elevation of Publicis JimenezBasic’s ECD Trixie Diyco to the Creative Guild’s Hall of Fame. Meantime, Leo Burnett’s Trinee Altamirano and Gabrielle Santos, as well as PJB’s Louis Paulo Ayson and Jennifer Mandia were chosen for the Google Young Creatives Incubation Program via the 4A’s Jam for Good competition.
These latest recognitions add to Leo Burnett Manila’s dominant performance in the digital-centric Boomerang Awards and the creative purpose-driven Asia-Pacific Tambuli Awards this year.
