MANILA, PHILIPPINES — Friday last week, June 10, the adobo LIA Not-So-Young Creative Competition held its awards night at The Astbury in Poblacion, Makati. The winner which best responded to the brief “Business Doing Good & Doing Well” was “Pride Policy” for AIA Philippines by Ali Silao, Creative Director/Head of Art at Seven A.D. Manila.
Congratulations to @alisilao of @SevenADManila 🍾 for their winning entry, ‘Pride Policy’ 🌈! They are the TOP WINNER of the @adobomagazine x @LIAawards Not-So-Young Creative Competition 2022 🏆 #LIAawards #TheBusinessofCreativity pic.twitter.com/tw8Ln0Syh8
— adobo magazine (@adobomagazine) June 10, 2022
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“Pride Policy” reimagines insurance as a product to be inclusive of LGBTQ+ families. The idea was also complimented by the jury comprised of Kat Gomez-Limchoc, ECD of Blackpencil Manila of the Leo Burnett Group as Jury President; Brandie Tan, ECD, Wunderman Thompson; Roman Olivarez, ECD, MullenLowe Treyna; Greg Martin III, ECD, Ace Saatchi & Saatchi; Biboy Royong, ECD, Dentsu Jayme Syfu; Raymund Sison, Creative Chief & Partner, Propel Manila; Joey David-Tiempo, Founder & Chief Creative Officer, Octopus & Whale; Dorothy Dee-Ching, Vice President, Beauty and Personal Care, Unilever, and; Monday Gonzalez, Director for Content Management & Creative Services, Globe Corporate Communications, Globe Telecom.
“I believe that today, more than ever, creativity plays the most important role in helping the road move forward,” said jury member Sison. Read more jury insights on the entries to the competition.
“I feel super honored to receive this and thank you for the competition,” Silao said during his acceptance speech.
“The idea came from a place of equality, inclusivity, and I just really wanted to thank adobo magazine for actually coming up with this competition for the older creatives… It was really fun, it was a bit scary kasi it’s not-so-young creatives so the ideas must be amazing,” he added.
As the winner, Silao will be joining the LIA #TheBusinessofCreativity Scholarship Program with advertising legend Sir John Hegarty worth PHP 100,000.
Ten other works were also recognized during the awards night. To check the rest of the winners and their works, click here.
During the awards ceremony, LIA President Barbara Levy, and LIA Events/Creative LIAisons Director Laurissa Levy also extended their congratulations to the winner Ali Silao and the adobo magazine team.
In case you missed the awards night, you can replay our livestream via our Facebook page.
This competition is also in collaboration with The Astbury, our venue partner; sponsored by Unitel Straight Shooters Media Inc (UXS) Inc., SounDesign Manila, and Globe Telecom.
Our food and drinks partners are Jollibee, Engkanto Beer, Three Hens Wine, and Don Papa Rum. Our production partners are It’s Happening and 36-0.
