NEW YORK, USA — London International Awards (LIA) has announced the shortlists for Ambient & Activation | Print | Poster | Billboard.
There are a total of 134 entries Shortlisted; 52 entries in Ambient & Activation, 27 in Billboard, 21 in Poster, and 34 in Print, representing twenty-five countries. Germany dominates with 23 shortlisted entries, followed by the United Kingdom with 22 and France with 17 shortlisted entries.
This jury, presided over by Bruno Bertelli, Chief Creative Officer of Publicis Groupe Italy & Global Chief Creative Officer of Publicis Worldwide, spent countless hours discussing the entries to be sure that the best work was awarded. Joining Bruno in the virtual judging room were Susana Albuquerque, Uzina, Lisboa; Wilson Ang, Cheil, Hong Kong; Evgenia Arabkina, Serviceplan Russia, Moscow; Baris Gencel, China’s Lunar Exploration Program, Shanghai; Oren Meir, Addict Israel, Haifa; Tomás Ostiglia, LolaMullenlowe, Madrid; Carolina Saraiva, Walt Disney World, Los Angeles and Götz Ulmer, McCann Worldgroup Germany, Frankfurt.
Winners for all media will be announced on 17th November.
To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist
AMBIENT & ACTIVATION SHORTLIST 2021 (by country):
AUSTRALIA:
Saatchi & Saatchi Australia, Melbourne
The Royal Australian Mint “Donation Dollar” in Direct Marketing – Consumer
The Royal Australian Mint “Donation Dollar” in Public Service /NGO/ Charities
VMLY&R Melbourne, Melbourne
Monash University “A Future Without Change” in Education
BRAZIL:
BETC São Paulo, São Paulo
HERSHEY’S Brasil – HerShe “@loleland” , “@affnana”, “@yzalu”, “@brunamendez”, “@euliricas”, “@luizamussnich” in Confections/Snacks
Ogilvy Brasil, São Paulo
adidas do Brasil – Flamengo’s jersey “Jesus our Supporter” in Apparel
CANADA:
lg2, Québec
Société de l’assurance automobile du Québec “Living Radars” in Public Service/NGO/Charities
COLOMBIA:
Ogilvy Colombia, Bogotá
Mother Blanket “Mother Blanket” in Direct Marketing – Consumer
Publicis Colombia, Bogotá
NESCAFÉ® Artesano “Coffee Stamp” in Direct Marketing – Consumer
FRANCE:
BETC Paris, Paris
Auberge des Migrants “Migrants on Amazon” in Creativity in Commerce
Lacoste “Give For Good” in Creativity in Commerce
Droit de Regard “The Eye Opening Test” in Direct Marketing – Consumer
Lacoste “Give For Good” in Direct Marketing – Consumer
Droit de Regard “The Eye Opening Test” in Health Care Services
Marcel, Paris
Heetch “Uber Heetch” in Direct Marketing – Consumer
Publicis Conseil, Paris
Renault “Electric Village” in Automotive
Renault “Electric Village” in Direct Marketing – Consumer
Rosapark, Paris
Innocence In Danger “Just a Wall” in Public Service/NGO/Charities
Serviceplan France, Paris
Règles Élémentaires “Invisible Women” in Public Service/NGO/Charities
GERMANY:
Sehsucht, Hamburg
WWF “Eurythenes plasticus” in Corporate Image/Social Awareness
WWF “Eurythenes plasticus” in Direct Marketing – Consumer
WWF “Eurythenes plasticus” in Public Service/NGO/Charities
Serviceplan Germany, Munich
Mountain Vision “The Last Day Pass” in Travel
INDIA:
VMLY&R Commerce, Mumbai
Lifebuoy “Hackwashing” in Cosmetics/Toiletries
ITALY:
Publicis Italy, Milan
Heineken “Shutter Ads” in Beverages – Alcoholic
Diesel “Enjoy Before Returning” in Direct Marketing – Consumer
Diesel “Enjoy Before Returning” in Zeitgeist
MEXICO:
Ogilvy Mexico, Mexico City
Cerveza Victoria “Victoria 1.8” in Creativity in Commerce
PAKISTAN:
Ogilvy Pakistan, Islamabad
Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness
Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Direct Marketing – Consumer
Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Electronics/Tech Equipment
PERU:
McCann, Lima
League Against Cancer “If You’re Outdoors, You Need to Protect Yourself” in Public Service/NGO/Charities
PHILIPPINES:
Leo Burnett Group Manila, Makati
McDonald’s “McClassroom” in Retail
POLAND:
Ogilvy Poland, Warsaw
LEGO “LEGO Green Instructions” in Education
LEGO “LEGO Green Instructions” in Zeitgeist
PORTUGAL:
FCB Lisbon, Lisbon
TUR4all “Wheelchange Tours” in Travel
SINGAPORE:
Ogilvy Singapore, Singapore
RIT Foundation “Please Arrest Me” in Public Service/NGO/Charities
SWEDEN:
NORD DDB, Stockholm
Elgiganten Denmark “The VAR Discount” in Creativity in Commerce
Stendahls, Göteborg
Göteborg Film Festival “The Isolated Cinema” in Entertainment
Göteborg Film Festival “The Isolated Cinema” in Zeitgeist
SWITZERLAND:
Havas Village Geneva, Geneva
CANAL+ “Waiting Wins” in Direct Marketing – Consumer
TAIWAN:
Ogilvy Taiwan, Taipei
Vogue “Uni-Form” in Zeitgeist
UNITED ARAB EMIRATES:
Havas Middle East, Dubai
adidas “Liquid Billboard” in Apparel
adidas “Liquid Billboard” in Direct Marketing – Consumer
Memac Ogilvy Dubai, Dubai
IKEA “Buy With Your Time” in Creative Use of Data
IKEA “Buy With Your Time” in Retail
MullenLowe MENA FZ, Dubai
UAE Government Media Office “Double Moon” in Public Service/NGO/Charities
UNITED KINGDOM:
Havas London, London
Nubian Jak Community Trust “Black Plaque Project” in Corporate Image/Social Awareness
Nubian Jak Community Trust “Black Plaque Project” in Direct Marketing – Consumer
Nubian Jak Community Trust “Black Plaque Project” in Public Service/NGO/Charities
Nubian Jak Community Trust “Black Plaque Project” in Zeitgeist
UNITED STATES:
the community, Miami
Oreo “The OREO Doomsday Vault” in Confections/Snacks
VMLY&R, New York
Dell Technologies “Unseen Ballet” in Corporate Image/Social Awareness
BILLBOARD SHORTLIST 2021 (by country):
FRANCE:
BETC Paris, Paris
13e Rue “The Underground Premiere” in Media Promotion
VMLY&R France, Paris
Colgate “The Visit”, “The Wedding”, “Friends”, “Protest” in Consumer Campaign
Colgate “The Visit” in Cosmetics/Toiletries
Colgate “The Visit”, “The Wedding”, “Friends”, “Protest” in Use of Photography Campaign
GERMANY:
Serviceplan Germany, Munich
MINI – MINImalism “Park Distance Control”, “Adaptive Led Headlights”, “Parking Assistant” in Art Direction Campaign
MINI “MINImalism” in Automotive
HONG KONG:
Cheil Hong Kong, Hong Kong
Volkswagen – Abandoned Stations “Esso”, “Mobil”, “Shell” in Use of Photography Campaign
ITALY:
Publicis Italy, Milan
Heineken “Shutter Ads” in Corporate Image/Social Awareness
Heineken “Shutter Ads” in Innovative Use of Billboard
SOUTH AFRICA:
Promise, Johannesburg
Castle Lite “Cold Tracker” in Best Use of Real Time Advertising
UNITED ARAB EMIRATES:
Havas Middle East, Dubai
adidas “Liquid Billboard” in Apparel
adidas “Liquid Billboard” in Innovative Use of Billboard
UNITED KINGDOM:
Havas London, London
Nubian Jak Community Trust – Black Plaque Project – “Olive”, “Justin”, “Ken”, “Fanny”, “Earl” in Public Service/NGO/Charities Campaign
Nubian Jak Community Trust – Black Plaque Project in Zeitgeist
Leo Burnett, London
McDonald’s “Modern”, “Sixties”, “Terrace” in Art Direction Campaign
McDonald’s “Modern”, “Sixties”, “Terrace” in Consumer Campaign
McDonald’s “Modern”, “Sixties”, “Terrace” in Use of Illustration Campaign
Ogilvy UK, London
Dove “Amanda”, “Patricia”, “Patrick”, “ГУЗЕЛЬ” in Art Direction Campaign
Dove “Amanda”, “Patricia”, “Patrick”, “ГУЗЕЛЬ” in Consumer Campaign
Relate “Mark & Andrew”, “Margret”, “Lynn & George”, “Daphne & Arthur”, “Chrissie & Roger” in Public Service/NGO/Charities Campaign
Dove “Amanda”, “Patricia”, “Patrick”, “ГУЗЕЛЬ” in Use of Photography Campaign
Relate “Mark & Andrew”, “Margret”, “Lynn & George”, “Daphne & Arthur”, “Chrissie & Roger” in Use of Photography Campaign
UNITED STATES:
Burger King
Burger King “Moldy Whopper”, “Moldy Whopper Day 32”, “Moldy Whopper Day 33”, “Moldy Whopper Day 35” in Art Direction
Burger King “Moldy Whopper” in Retail
Burger King “Moldy Whopper” in Use of Photography
R/GA California, San Francisco
Reddit – Up The Vote “Chicago”, “Houston”, “New York”, “Los Angeles” in Consumer Campaign
Reddit “Up The Vote” in Creative Use of Data
POSTER SHORTLIST 2021 (by country):
BRAZIL:
BETC São Paulo, São Paulo
HERSHEY’S Brasil – HerShe “@loleland” , “@affnana”, “@yzalu”, “@brunamendez”, “@euliricas”, “@luizamussnich” in Art Direction Campaign
CANADA:
Cossette, Montréal
Amnesty International “Write for Rights Campaign” in Public Service/NGO/Charities Campaign
GERMANY:
INNOCEAN Worldwide Europe, Berlin
Festival of Animation Berlin “Molinet”, “Joe”, “Egle”, “Rik” in Art Direction Campaign
Ogilvy Germany
Burger King – Proper Dining “Mob Guys”, “Couple”, “Girls” in Consumer Campaign
Burger King – Proper Dining “Couple” in Zeitgeist
Burger King – Proper Dining “Girls” in Zeitgeist
Burger King – Proper Dining “Mob Guys” in Zeitgeist
Serviceplan Germany, Munich
METER Group “Meltdown Flags” in Art Direction
MINI – MINImalism “Park Distance Control”, “Adaptive Led Headlights”, “Parking Assistant” in Art Direction Campaign
MINI “MINImalism” in Automotive
METER Group “Meltdown Flags” in Creative Use of Data
HONG KONG:
Cheil Hong Kong, Hong Kong
Chupa Chups “Street Fighter”, “Claw Machine”, “Racing Car” in Use of Illustration Campaign
INDONESIA:
Hakuhodo International Indonesia, Jakarta
Sushi Sei – Flavour of Home “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House” in Art Direction Campaign
Sushi Sei – Flavour of Home “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House” in Use of Illustration Campaign
SPAIN:
Leo Burnett, Madrid
Old Spice “The Most Epic Seafaring Legend Ever Told” in Use of Illustration
SWITZERLAND:
Havas Village Geneva, Geneva
CANAL+ “Waiting Wins” in Best Use of Real Time Advertising
UNITED ARAB EMIRATES:
VMLY&R Dubai, Dubai
Colgate-Palmolive “Zander Lawrence Arslanoski”, “Rue Natalie Palleros”, “Ainsley Belle Porter” in Consumer Campaign
UNITED KINGDOM:
Leo Burnett, London
McDonald’s “Modern”, “Sixties”, “Terrace” in Consumer Campaign
McDonald’s “Modern”, “Sixties”, “Terrace” in Use of Illustration Campaign
UNITED STATES:
Arnold Worldwide, Boston
Red Cross – Run.For.Life. “Zimbabwe”, “Vietnam” in Public Service/NGO/Charities Campaign
Red Cross – Run.For.Life. “Zimbabwe”, “Vietnam” in Use of Photography Campaign
PRINT SHORTLIST 2021 (by country):
COLOMBIA:
Publicis Colombia, Bogotá
UNHCR “Nathalia”, “Yosiahanny & Michell”, “Arianny, Lucas & Alesia”, “Williams” in Use of Photography Campaign
FRANCE:
VMLY&R France, Paris
Colgate “The Visit”, “The Wedding”, “Friends”, “Protest” in Consumer Campaign
Colgate “The Visit” in Cosmetics/Toiletries
Colgate “The Visit”, “The Wedding”, “Friends”, “Protest” in Use of Photography Campaign
GERMANY:
Havas Germany, Duesseldorf
Deutsche Umwelthilfe “Climate Conference”, “Woodstock”, “Boston Marathon”, “School Milk Act” in Public Service/NGO/Charities Campaign
Ogilvy Germany
Burger King – Proper Dining “Mob Guys”, “Couple”, “Girls” in Consumer Campaign
Curtice Brothers Ketchup “Old Woman Eating Porridge”, “Old Woman And Boy Take A Modest Meal”, “A Woman Scraping Parsnips, With A Child Standing By Her”, “After The Storm” in Consumer Campaign
Burger King – Proper Dining “Girls” in Zeitgeist
Burger King – Proper Dining “Mob Guys” in Zeitgeist
Serviceplan Germany, Munich
METER Group – Meltdown Flags “USA”, “India”, “France”, “Canada” in Art Direction Campaign
METER Group “Meltdown Flags” in Creative Use of Data
METER Group “Meltdown Flags” in Public Service/NGO/Charities Campaign
HONG KONG:
Cheil Hong Kong, Hong Kong
Chupa Chups “Street Fighter”, “Claw Machine”, “Racing Car” in Use of Illustration Campaign
Volkswagen – Abandoned Stations “Esso”, “Mobil”, “Shell” in Use of Photography Campaign
INDONESIA:
Hakuhodo International Indonesia, Jakarta
Sushi Sei – Flavour of Home “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House” in Use of Illustration Campaign
ITALY:
Saatchi & Saatchi, Rome
Pampers “Lino’s New Life” in Corporate Image/Social Awareness
PORTUGAL:
Havas Portugal, Lisbon
Raparigas da Bola “The Day-After-Women’s-Day Newspapers” in Creative Use of Data
SOUTH AFRICA:
Ogilvy South Africa, Cape Town
Rape Crisis “Rape Page” in Public Service/NGO/Charities
SPAIN:
Leo Burnett, Madrid
Old Spice “The Most Epic Seafaring Legend Ever Told Camppaign” in Use of Illustration Campaign
UNITED ARAB EMIRATES:
VMLY&R Dubai, Dubai
Colgate-Palmolive “Zander Lawrence Arslanoski”, “Rue Natalie Palleros”, “Ainsley Belle Porter” in Consumer Campaign
Colgate-Palmolive “Zander Lawrence Arslanoski”, “Rue Natalie Palleros”, “Ainsley Belle Porter” in Use of Photography Campaign
UNITED KINGDOM:
Leo Burnett, London
McDonald’s “Modern”, “Sixties”, “Terrace” in Consumer Campaign
McDonald’s “Modern”, “Sixties”, “Terrace” in Use of Illustration Campaign
Ogilvy UK, London
Dove “Amanda”, “Patricia”, “Cinzia”, “Patrick”, “Ariane” in Consumer Campaign
Relate “Mark & Andrew”, “Margret”, “Lynn & George”, “Chrissie & Roger” in Public Service/NGO/Charities Campaign
Dove “Amanda”, “Patricia”, “Cinzia”, “Patrick”, “Ariane” in Use of Photography Campaign
Relate “Mark & Andrew”, “Margret”, “Lynn & George”, “Chrissie & Roger” in Use of Photography Campaign
UNITED STATES:
Burger King
Burger King “Moldy Whopper” in Art Direction
Burger King “Moldy Whopper” in Retail
Burger King “Moldy Whopper” in Use of Photography
McCann Health, New York
Animal Cancer Foundation “Dogs” in Public Service/NGO/Charities Campaign
MullenLowe U.S., Boston
Change the Ref “Shamecards” in Direct Marketing – Consumer
the community, Miami
Project Gutenberg “Alice in Wonderland”, “A Christmas Carol”, “The Call of the Wild” in Art Direction Campaign
Project Gutenberg “Alice in Wonderland”, “A Christmas Carol”, “The Call of the Wild” in Consumer Campaign
To find out more about LIA, visit http://www.liaawards.com/
