BUSAN, SOUTH KOREA — The MAD STARS Organizing Committee announced that it will open a contest to find new creatives.
The competition, which runs until July 31, is called “New Stars AD Competition” (AKA New Stars). It was launched in 2013 to discover and nurture talented young creators.
New Stars is aimed at junior professionals in marketing, public relations, and advertising with less than five years of experience around the world. Participants can participate individually or as a team of up to two people.
This year, under the topic of “a suggestion of AD campaign ideas to attract successful 2030 Busan World Exposition,” brilliant ideas from all over the world are being recruited. Before the Covid-19 pandemic, participants were given a creative challenge to test their skills by visiting Busan, where the MAD STARS is held. However, Covid-19 has turned it into an online competition, and it’s the same this year. To participate in the program, participants must submit creative, strategic ideas in response to this year’s brief.
Winners receive a variety of special benefits. The gold prize winner (1 Team) will be awarded a trophy and a cash prize of KRW 5 million. In addition to the opportunity for the campaign to be executed, they are given the opportunity to participate in the Busan International Advertising Festival’s overseas promotion program.
A total of 6 categories (Film, Print, Outdoor, Online, Creative Solution, and Planning Paper) are operated. All submissions should be in English.
Hwan-Jin Choi, the MAD STARS Executive Committee chairperson, said, “We believe that advertising and creativity are essential for Busan to succeed in attracting the World Expo to the city. So we’ve decided that this year’s brief for our competition program should relate to Busan’s bid to host the world expo 2030.”
On the other hand, MAD STARS also runs the “Young Stars AD Competition” for college students to discover promising future experts. The topic, participation method, and benefits of the winners are the same as those of New Stars. But Young Stars winners will have the chance to land an internship with a top global agency.
MAD STARS 2022 will be held from Aug. 25-27 at Busan and is currently accepting pre-registration for attendance.
Apply via www.adstars.org and check the website for more details.
