MANILA, PHILIPPINES – Reader’s Digest Trusted Brands recently honored global life insurer Manulife Philippines as one of the country’s Most Trusted Brands for 2021, with a Gold Award in the Life Insurance category.
Hailed as the premier measure of brand trustworthiness locally and abroad, Reader’s Digest Trusted Brands has, for the past 23 years, recognized companies that have garnered the most consumer trust through their products and services.
“The pandemic has given us at Manulife the opportunity to come together and introduce new ways of servicing and engaging with our customers. As we aim to help more Filipinos achieve financial security and life protection for themselves and their loved ones, we remain committed to continuously uplifting our service capabilities and platforms, so we can elevate our customer experience,” said Melissa Henson, Chief Marketing Officer of Manulife Philippines.
“At Manulife, the customer is at the heart of everything that we do. This award affirms our customers’ trust and loyalty, and we are honored to be given the opportunity to help them live every day better. Having been recognized by Reader’s Digest Trusted Brands for the third time, we remain inspired to continue offering the right solutions to meet our customers’ growing health and retirement needs,” Henson added.
In previous years, Manulife also received two Gold Brand Awards in the Investment Fund and Life Insurance categories.
The Trusted Brands survey, established by Reader’s Digest, commissions market research company Catalyst Research to conduct the study. Catalyst Research follows six attributes in determining brand trustworthiness: trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility. The survey is administered in Asia’s key markets: the Philippines, Singapore, Malaysia, and Hong Kong.
