MANILA, PHILIPPINES – The pandemic response communications of Meralco, the largest electricity distribution utility in the country, was recognized in the recently concluded 57th Anvil Awards.
#AyokoMagViral: A Meralco internal campaign against COVID-19 was given a Silver Anvil, which affirms the commitment of Meralco to do its part in helping curb the rise of infections. The campaign, which featured simple images with compelling and incisive text, reminded employees to observe pandemic health protocols in simple, creative, and friendly manner taking into account pandemic fatigue brought about by COVID-19.
“As we continue to fight the COVID-19 pandemic, it is very critical that we empower key stakeholders to fight the spread of the virus by keeping them properly informed. Our employees play a vital and crucial role in ensuring our success in this endeavor,” said Meralco VP and Head of Corporate Communications Joe Zaldarriaga.
Meralco’s 2020 Annual Report, “Power On,” won a Gold Anvil for its creative and compelling presentation of Meralco’s continued efforts to fulfill its roles during the pandemic – to deliver reliable service by pivoting to digital solutions and to ensure system resiliency amidst disruptions.
“These Anvil wins are manifestations of Meralco’s commitment to purposeful and meaningful communications that is called for during this challenging time,” added Zaldarriaga.
Meralco last year also won the Top COVID Communications Award at the Philippine Quill Awards.
Three other Silvers were awarded to Meralco. “Give Hope: 2020 One Meralco Foundation Annual Report” went beyond reporting the financial performance and program accomplishments of the foundation. Instead, the publication served as a vehicle to showcase how its advocacies gave hope to beneficiaries in the context of the COVID-19 pandemic. The integrated campaign “Providing Consumers the Power During Summer” aimed to educate stakeholders in mindful electricity consumption during the critical summer months. “Live Life: 2020 Meralco Sustainability Report” on the other hand presented Meralco’s efforts and progress across the four pillars—Power, Planet, People, Prosperity—of its sustainability agenda (characterized by the phrase Powering the Good Life).
Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil is the symbol of excellence in Public Relations. It is awarded to outstanding public relations programs, tools, and practitioners.
