GLOBAL — Despite the global pandemic and the creative strains and limitations on the industry as a whole, The 11th Festival of Media APAC Awards is once again impressed with the high calibre of the entries and needless to say the competition was fierce.
A jury of more than 50 leading figures from across the media, marketing and advertising sectors had a two week period to whittle down the entries and decide on this year’s shortlist.
An impressive 153 entries were shortlisted in total with Mindshare India (21 nominations), Mindshare China (15), OMD Australia (13), Initiative India (7), PHD Australia (7) and Initiative (6) leading the way making Australia, India, China, Philippines, Indonesia and New Zealand the dominant countries on the list.
The Festival of Media APAC shortlist is here. We’ve already crunched the data for you and taken a closer look at the shortlist in numbers. As, we know you’re all keen to see which agencies and campaigns came out on top. The shortlist in full: https://t.co/HnzrU2StHh… pic.twitter.com/Q3don3k1XK
— festivalofmedia (@FestivalOfMedia) February 3, 2021
Head of Awards, Louise Byrnes comments: “Given 2020’s challenging economic situation, we are thrilled with the enthusiasm entrants have shown for the 2021 Festival of Media APAC Awards. The shortlist has strong representation from 16 different countries, making this a true reflection of the best media and marketing work from the region. This continued energy and drive from our entrants is evidence of the fantastic work taking place across APAC. We are excited to see how the discussions will pan out during the final rounds of live judging in March and which campaigns the jury will select to award a trophy. Anything can happen during the final judging round and we cannot wait to see what the jury will ultimately decide! Thank you to everyone who participated and a huge congratulations to all who have been shortlisted.”
The shortlisting jurors were impressed by the excellence of work from these three key campaigns: Nike Live:Just Don’t Quit and Pizza Hut: Female Gamers’ New Hero both of which are cases from Mindshare China. Completing Mindshare triptych is Career From Home – Beyond the confines of HER kitchen a very topical campaign by Mindshare India.
The ceremony will be taking place virtually and tickets can be reserved by clicking here to celebrate the very best work from across the region.
It is worth noting that a fifth of APAC winners also go onto triumph at our Global Awards programme, which is still open and accepting entries until 18th February.
