SINGAPORE — At the first physical APAC Effie Awards Gala in three years, marketing professionals from across the Asia Pacific region – Australia, Hong Kong, India, Indonesia, Philippines, Vietnam, and Thailand – came together at the Four Seasons Hotel Singapore to celebrate the best of marketing effectiveness in the region, and honor the work that made the cut.
62 Effie winners walked away with the highly coveted metals: one Grand Effie, 11 Golds, 28 Silvers, and 22 Bronzes.
Emerging victorious yet again with multiple accolades under its belt, Ogilvy took home the top honor of Agency Network of the Year with four Golds, five Silvers, and seven Bronzes, with Ogilvy Mumbai clinching Agency of the Year as well as the highly coveted Grand Effie for “Not Just A Cadbury Ad 2.0” – a platform which brought together the star power of Shah Rukh Khan and hyper-personalization martech to create a world-first in shared value marketing, enabling thousands of small retailers to create personalized ads with Shah Rukh Khan as their ambassador.
Moreover, The Womb Communications was crowned Independent Agency of the Year, a first for the Indian agency. Mondelez International also walked away with Marketer of the Year, with brands Cadbury, Kinh Do Mooncakes, and Oreo contributing points towards the win. Cadbury also received the accolade for Brand of the Year.
Topping the leaderboard with 20 winners is Australia, followed by India with 13 winners, and Singapore with six trophies.
2022 Awards Chairwoman Nicole McMillan said, “Winning an Effie is a monumental accomplishment. Not only is it testament to the exceeding amount of effort and talent from the teams, it is also affirmation from their peers that they have delivered exceptional results and brought success to their brands. Only the most effective works get rewarded with Effies, so congratulations to the teams on their well-deserved wins!”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
Brand of the Year
- Winner: Cadbury
- Second place: Grab
- Third place: McDonald’s
Marketer of the Year:
- Winner: Mondelēz International
- Second place: Procter & Gamble
- Third place: Grab
Independent Agency of the Year:
- Winner: The Womb Communications
- Second place: Special New Zealand
- Third place: HERO Melbourne
Agency of the Year:
- Winner: Ogilvy Mumbai
- Second place: Ogilvy Sydney
- Third place: The Womb Communications
Agency Network of the Year:
- Winner: Ogilvy
- Second place: Leo Burnett Worldwide
- Third place: Saatchi & Saatchi
The full list of winners can be accessed here.
Agency of the Year: OgilvyAll winners and finalists will be accorded points towards the 2022 Effie Index, which ranks the most effective agencies, marketers, and brands globally. The Index will be announced in 2023.
