BUSAN, SOUTH KOREA – The MAD STARS festival has recently revealed this year’s set of winners including the Grand Prix of the Year, Grand Prix, Gold, Silver, and Bronze winners, which were chosen from an estimated total of 18,922 entries from 73 countries.
The Busan-based program is one of the biggest festivals in the advertising community, with a free-to-enter awards show and a cash prize to the Grand Prix recipient to further encourage and champion creativity across the industry. This year, the Philippines shone bright among winners with 12 trophies distributed to four Filipino advertising agencies.
The biggest winner among the Philippine agencies is independent firm GIGIL, with six awards from the night:
- Gold – Video Stars, Branded Information Videos, Accenture “Gravity” for Accenture
- Crystal – AD Stars, Brand Experience & Activation, Netflix “Literal Money Heist” for Netflix
- Crystal – AD Stars, Brand Experience & Activation, Netflix “The First Doll” for Netflix Philippines
- Crystal – AD Stars, Branded Information Videos, “Allianz No Filter” for Allianz
- Crystal – AD Stars, Film, Accenture “Gravity” for Accenture
- Crystal – AD Stars, PR, Netflix “The First Doll” for Netflix Philippines
Following GIGIL is Leo Burnett Group Manila, which received multiple awards for its partnership with McDonald’s Philippines:
- Crystal – AD Stars, Brand Experience & Activation, McDonald’s Classroom 2.0 for McDonald’s Philippines
- Crystal – AD Stars, Media, McDonald’s Classroom 2.0 for McDonald’s Philippines
- Crystal – AD Stars, PR, McDonald’s Classroom 2.0 for McDonald’s Philippines
Propel Manila was also a big winner at the recently-concluded awards with two trophies for its impressive work with Globe Telecom:
- Silver – PSA, Education, “Retold with Pride” for Globe x Pride@Tech
- Crystal – AD Stars, Radio & Audio, “Retold with Pride” for Globe x Pride@Tech
Finally, TBWA\ Santiago Mangada Puno completed the list of 12 winning works with:
- Crystal – AD Stars, Film, “Silent Night by the Leaf Orchestra” for Nissan Philippines, Inc.
View the full list of winners at https://www.adstars.org/winner/Index.do
