MANILA, PHILIPPINES — TeamAsia, an integrated marketing experience agency, took home Gold and Bronze Awards in the recently concluded 2021 Marketing Excellence Awards, a Singapore-based award-giving body designed to celebrate outstanding marketing efforts in the Philippines.
“Being recognized in the 2021 Marketing Excellence Awards is an absolute honor! It is a testament to our strong commitment to our everyday goal of bringing our brands, partners, and audiences to the next level experience. It’s a great way to usher in our 30th year in the industry—celebrating wins that highlight our expertise and relentless passion for storytelling and nation-building together with our amazing partners,” said Bea Lim, TeamAsia’s Managing Director.
In a virtual awarding ceremony held last January 28, TeamAsia’s campaign, We’ll Take Care of You for MAPFRE Insurance (Philippines), won the Gold award in the Excellence in Launch/Relaunch category. The agency strategically reintroduced MAPFRE to the market; reestablished the importance of non-life insurance amid the pandemic; and reinforced MAPFRE’s commitment of protecting its clients from further financial loss.
The agency leveraged digital marketing strategies combined with PR efforts to touch base with MAPFRE’s target audience and gain potential clients. TeamAsia solidified MAPFRE’s position as a trusted global insurance company for the smart, responsible, and future-ready Filipino and a strong ally, giving property owners peace of mind.
“TeamAsia has done such a great job in creating interesting stories for MAPFRE and helping educate Filipinos on non-life insurance. It’s our pleasure, and pride, to be working with such an amazing team,” shared Jo Elize B. Comendador, MAPFRE Insurance’s Digital Sales and Marketing Head.
Meanwhile, it was TeamAsia’s campaign for the IT and Business Process Association of the Philippines (IBPAP) that bagged the Bronze award in the Excellence in Media Strategy category. Because of the COVID-19 pandemic, there was a genuine need to maintain the relevance and competitiveness of the Philippine IT and Business Process Management (IT-BPM) sector in the global marketplace. As long-time partners, IBPAP tapped TeamAsia to develop a communications plan to help boost confidence and interest from foreign investors and locators.
The agency targeted local and foreign print, online, and broadcast media to connect IBPAP to key stakeholders in the government, academe, and allied industries. A nation builder and a staunch supporter of the industry, TeamAsia leveraged its expertise to underscore the sector’s major role in leading the country’s economic recovery to thrive in the new normal.
“Our heartfelt thanks for the support that TeamAsia has provided throughout the pandemic. They have been a valued partner of IBPAP and the IT-BPM Industry for many years and this recognition is well-deserved. Congratulations!” shared Jack Madrid, IBPAP President and CEO.
TeamAsia has been instrumental to the success of various brands locally and globally. Celebrating its 30 years in the industry, the agency remains committed to showcasing its expertise to deliver Next Level Experiences to brands and audiences.
“It is TeamAsia’s purpose to always go above and beyond the mission at hand. For the past 30 years, we always see to it that our actions do not only benefit our clients but also uplift our communities and the nation to create a positive impact in society,” said Lim.
She also added that they are proud of the strong partnerships they have built with their clients who are, like them, agents of positive change. “They have trusted us to communicate their stories meaningfully, effectively, and with spirit. We will continue to make things happen so that people, brands, industries, and communities will succeed and flourish, especially during these uncertain times.”
