MANILA, PHILIPPINES – The Asia Pacific Tambuli Awards 2021 held its virtual awards night show last Friday, June 4, 2021. After not having a platinum winner for the last four editions of the show, this year’s overall executive jury chaired by Mark Tutssel, unanimously chose the Telenor Pakistan campaign “Naming the Invisible by Digital Birth Registration” by Ogilvy Pakistan as this year’s Carmencita Esteban Platinum awardee.
Tutssel comments that the winning campaign “epitomises the company’s commitment of empowering societies and reducing inequalities. 60 million Pakistani children are invisible in the state as unregistered citizens, which means they are devoid of their legal right of identity. Telenor Pakistan leapfrogged outdated, paper-based processes and launched a simple mobile app, ‘Digital Birth Registration’. This innovative approach to help remote communities opened up a world of opportunity. With over 1.2 million birth registrations across 36 districts in the country, means that over a million children now have an identity.”
The campaign “Now, words aren’t just heard, but felt” by Samsung Good Vibes and Cheil India Private Limited won a Grand Prix under the Digital Innovation and Tech category. For a complete list of all the winners, visit tambuliawards.asia.
The other top awards given out during the awards ceremony include:
Advertiser of the Year: Samsung
Agency of the Year: Leo Burnett Manila
Network of the Year: Cheil Worldwide
Each year, the APAC Tambuli Awards also awards the Tambuli Chief Marketing Communications Officer of the Year. This recognition is given to the Chief Marketing Communications Officer of an organization who has demonstrated leadership in achieving marketing communications excellence and profitability for the organization, while promoting values and ideals through marketing communication programs. The 2021 awardee is Neil Trinidad, the Country Chief Marketing Officer of Lazada, Philippines.
The inaugural Tambuli Young Marketing Leaders of the Year for 2021 was also awarded to two highly deserving individuals. This is awarded to young high-potential marketing professionals who have proven to successfully lead effective and game-changing marketing programs with purpose, generating remarkable business results and societal impact. The awardees are Mar Angelo Corazo, the Global Digital Marketing Manager at Unilever global office in the Netherlands, and Crismer Tiria, Senior Marketing Manager at Johnson & Johnson Philippines.
The APAC Tambuli Awards is the pioneer award show globally that recognizes campaigns on creative and effective brands with purpose. It celebrates brands that show the seamless integration of creativity + brand purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
An award that began in Manila in 2005, the Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with industry partners, to create positive impact in society through marketing communications.
adobo magazine is an official media partner of the Asia Pacific Tambuli Awards.
