PARIS, FRANCE — The Gerety Awards, the only creative prize to reward advertising campaigns that resonate most with a female audience, has announced this year’s set of winners which include 5 Grand Prix, 34 Gold, 58 Silver, and 77 Bronze, with 139 entries remaining on the shortlist. The Grand Prix was awarded to Bodyform/Libresse, VICE Media, Channel 4, and Whirlpool.
With judging sessions annually held around the world, The Gerety Awards brings together some of the greatest creative leaders to look at work from the female lens. This year, APAC stood out with 14 wins distributed to 9 creative agencies.
India topped the region’s overall performance, garnering 6 awards, including two Grand Prix. Japan, The Philippines, Singapore, and Thailand all followed, contributing 2 metals each to APAC’s collective win.
India:
Unfiltered History Tour, VICE Media, Instagram AR Filters by Dentsu Webchutney India
- Grand Prix for Alternative Media in the Communication Cut
- Grand Prix for Mobile in the Experience Cut
- Gold for Mobile in the Innovation Cut
- Gold for Mobile in the Media Cut
Adeli, Unipads, by VMLY&R Commerce Mumbai
- Silver for Alternative Media in the Work For Good Cut
Smart Fill, Unilever, VMLY&R Commerce Mumbai
- Bronze for Alternative Media in the Experience Cut
Japan
ECOLATE, LIFULL, by peak Tokyo
- Silver for Product Packaging and Design in the Work For Good Cut
13865 black dots and 2 red dots, NAGASAKI SHIMBUNSHA, by DENTSU INC. Tokyo
- Bronze for Print in the Communication Cut
Philippines
The Dissolving Bottle by BBDO Guerrero
- Silver for Product Packaging and Design in the Work For Good Cut
Masked Media, National Union of Journalists of the Philippines, by Ace Saatchi & Saatchi Advertising
- Bronze for Digital in the Work for Good Cut
Singapore
City Hall of Love, Closeup, by MullenLowe Singapore
- Bronze for Digital in the Media Cut
- Bronze for Digital in the Experience Cut
Thailand
The Reinvention of Pretty, Mercedes-Benz, by BBDO Bangkok
- Silver for Alternative Media in the Experience Cut
Guilty Free Festival, Central Department Store, by Wolf BKK
- Bronze for Online Video in the Humor Cut
Grand jury member Madonna Badger, the founder and chief creative officer of Badger Agency, said, “Being a part of a Gerety Award Jury is such an honor and a privilege. Frances Gerety was a legendary woman in advertising. And like most creative women, she appreciated great work no matter the gender of who created it. The work, however, is judged through a female lens, which is so unique and very important to our industry.”
Veronica Phua, an award-winning content creator and Grand Jury member for Singapore, added, “The power of excellent communication was never more apparent than when I was reviewing this year’s shortlist as part of the Grand Jury. It spoke volumes about how razor-sharp and insightful work can help make an impact and kickstart real change. Love the unexpectedly daring approaches taken by a couple of agencies to make a stand for what’s right, as they articulated the zeitgeist.”
See the full list of winners here.
adobo magazine is an official media partner of The Gerety Awards 2022.
