LONDON, UK – The shortlist for the Immortal Awards 2020 has been announced today, ahead of the final round of judging on Friday 20th November.
In total, 29 projects from around the world make this year’s shortlist. Each project received Finalist status from its respective regional jury, with regional competitions for each of North America, LATAM, Europe, MEA and Asia Pacific introduced to the Immortal Awards this year for the first time ever.
A hand-picked jury, composed of jurors from each regional jury, will discuss, debate and deliberate over the shortlist on Friday to decide which projects, if any, will receive Immortal and Commendation status this year.
Entries into this year’s awards were up 50%, with work being submitted from 52 countries. The global shortlist has work from 11 countries. The seven Finalists from each of the North America, LATAM and MEA competitions are joined on the global list by the four Finalists from each of the Europe and Asia Pacific competitions.
Founder of Little Black Book, Matt Cooper comments: “Whilst many have suggested that there’ll be a lack of great work this year, we have seen in all regions that there has been some truly spectacular work and we’re very glad that we put the effort in to keep going this year. The smiles we have seen from the jury rooms have been phenomenal and the passion put into judging has been amazing. What we also love is the fact that the jury now very clearly understands what they are judging. There is no bronze, silver or gold. Immortal means Immortal.”
Awards Director, Paul Monan, says: “Congratulations to every company and project that has made it this far. The five regional juries were incredibly tough, so to make the shortlist is a huge achievement in itself. In what has been a strange year for all, we’re delighted to be able to shine a spotlight on the very best creative work from all over the world. The standards set in our first couple of years have not dropped at all this year, so we’re super excited to see which projects – if any – will be ending 2020 with a Commendation or an Immortal Award.”
Those on The Immortal Awards 2020 global jury are:
Ali Rez, regional executive creative director, Impact BBDO
Ana Balarin, executive creative director, Mother London
Fernando Machado, global chief marketing officer, Restaurant Brands International
Fura Johannesdottir, chief design officer, HUGE
Joakim Borgström, worldwide chief creative officer, BBH
Jose Miguel Sokoloff, president of MullenLowe Group Creative Council and chief creative officer, MullenLowe Group UK
Juan Carlos Ortiz, president and CEO, DDB Latina
Kinney Edwards, global head of creative, TikTok
Laura Gregory, founder, Great Guns
Malcolm Poynton, global chief creative officer, Cheil Worldwide
Per Pedersen, global creative chairman
Shayne Millington, global executive creative director, McCann New York
Tiffany Rolfe, EVP chief creative officer, R/GA
Vicki Maguire, chief creative officer, Havas London
Winners will be announced the week of the 30th November. Further information will be published on Little Black Book’s channels in the coming weeks.
The Immortal Awards 2020 Global Shortlist
Brand – Project (Entrant Company, Country)
AB InBev – Responsible Billboard (Africa, Brazil)
Aguila – The Beer Cap Project (MullenLowe SSP3, Colombia)
Almosafer – As Far As We Go (FP7 McCann Riyadh, Saudi Arabia)
Alzheimer’s Association Lebanon – The Zikrayat Playlist (Cheil UAE, UAE)
An Nahar Newspaper – The New National Anthem Edition (Impact BBDO, UAE)
ANZ Bank – Mr Humfreez (TBWA\New Zealand, New Zealand)
Bodyform/Libresse – #wombstories (AMV BBDO, Trim Editing & 750mph, UK)
Burger King – Moldy Whopper (Publicis Groupe, Romania)
Donner Sang Compter – Blood Unity (FP7 McCann Dubai, UAE)
IKEA – Silence the Critics (Mother London, Electric Theatre Collective, Whitehouse Post & Wake The Town, UK)
Institutional / Corner Magazine – #Askfor24 (MullenLowe Brazil, Brazil)
Jif – Jif vs Gif (Publicis New York, USA)
Mastercard – Astronomical Sales (FP7 McCann Dubai, UAE)
National Football League – Next 100 (72andSunny Los Angeles, USA)
Navarro Correas – Sparkling (Ponce Buenos Aires, Argentina)
Nike – You Can’t Stop Us (Pulse Films, USA)
NZ Transport Agency – Belted Survivors (Clemenger BBDO Wellington, New Zealand)
P&G – The Look (Barking Owl, USA)
Red Cross – Run. For. Life (Arnold Worldwide, USA)
Red Cross Australia – The Burnt Christmas Tree (DDB Sydney, Australia)
Riz Ahmed – The Long Goodbye (Somesuch & Final Cut London, UK)
Samsung & Fortnite – Anti Bullying Skin (Cheil Brazil, Brazil)
Sandy Hook Promise – Back to School Essentials (BBDO New York, SMUGGLER & Heard City, USA)
Shelflife – Nike x Stussy (Massif Media, South Africa)
Snickers – Hunger Insurance (Impact BBDO, UAE)
The New York Times – Life Needs Truth (Droga5 New York & Somesuch, USA; Trim & Soundtree, UK)
Tinder – Swipe Night (72andSunny Los Angeles, USA)
Uber Eats – Australian Open Ambush (The Special Group, Australia)
Whatsapp – It’s Between You (AlmapBBDO, Brazil)
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