NEW YORK, USA – A pair of talented women creatives have been named Asia Pacific Regional winners in the Next Creative Leaders 2020 competition, run jointly by The One Club for Creativity and The 3% Movement.
This year’s honors went to Haylie Craig, senior art director at Colenso BBDO in Auckland, and Aler Xu, copywriter at Wieden+Kennedy in Shanghai.
Next Creative Leaders (NCL) is a portfolio competition that identifies, celebrates and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership that’s changing the industry for the better.
The complete list of 25 winners from 12 countries is available here.
The competition recognizes those who are stepping into leadership roles, including copywriters, art directors, designers, ACDs, newly-promoted creative and design directors with less than one year in the role, and creative teams who are doing game-changing work.
Entrants are judged by a diverse jury of 88 creatives from 25 countries on four-to-six pieces of creative work, their background and information about how they — and their work — are pushing the industry forward and making a positive contribution in terms of diversity, mentoring and advocacy.
Along with honoring the Top-10 highest scoring winners, The One Club and The 3% Movement expanded the program this year to also recognize those on a regional level whose work and creative vision the judges feel deserves accolades.
About The 3% Movement
Started as a passion project to spotlight a huge business opportunity in advertising — the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace — the 3% Movement has grown exponentially since its 2012 launch and has hosted events in 27 cities globally. Now moving beyond awareness to activation, the 3% team offers consulting services with agencies and brands to support more diverse leadership and a 3% Certified program that awards those demonstrating true leadership around gender diversity.
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of advertising and the arts.
