MINSK, BELARUS – One of the largest creative festivals in Europe—White Square international advertising festival—opened the main stage of the call for entries. The festival is scheduled on June 9-11.
Annually, over 1000 entries from all around the world participate in the festival. In challenging 2020, White Square reached a new level of organization in online format, that even expanded the geography of participants. It is easy to submit the entries on official website adfest.by. Until February 28, 2021, the participants are provided with special participation fees.
Contest program of White Square 2021 includes all the communication spectrum:
Creativity: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Сontent & Entertainment.
Branding: Communication Design, Packaging Design, Digital & Interactive design.
Marketing: Brand Experience & Activation, PR, Direct, Innovations.
Marketing Effectiveness
Media: Channels, Excellence in Media, Media Campaign.
Digital: Digital, Mobile, Creative Data.
Craft: Film Craft, Print & Outdoor Craft, Excellence in Radio & Audio.
The contest program consists of 129 nominations in total. To learn more, please visit this link.
White Square 2021 entries will be evaluated by seven international jury line-ups: Creative, Branding, Marketing, Digital, Media. The Grand Prix of the festival – will be decided by special Grand Jury consisting of the Chairmen of jury. An international Mass Media jury line-up will give an assessment of entries from the standpoint of industrial media. The jury of the festival is forming, the participation in White Square 2021 jury has already been confirmed by Merlee Jayme, Global President, Dentsu Mcgarrybowen, Lili Jiang, Group Creative Director, Cheil Worldwide, Corey Cruz, Creative Director, Wunderman Thompson Singapore, Markus Daubenbuechel, Managing Creative Director Ex Scholz & Friends Germany, Pancho Cassis, Partner & Global Chief Creative Officer, DAVID, Andrey Gubaidullin, Founder & Creative Director, Voskhod, Alexey Fedorov, Executive Creative Director, BBDO Moscow, Dmitry Apolenis, Creative Director, AIDA Pioneer.
Winners, prize-winners and finalists of White Square Advertising Festival get broad promotion with more than 50 publications in industrial media in Europe and the CIS counties, including Argentina, Armenia, Belarus, Belgium, Croatia, Estonia, France, Georgia, Germany, Italy, Kazakhstan, Latvia, Lithuania, Spain, Portugal, the Netherlands, the MENA region, Serbia, Romania, Russia, Ukraine, and others.
“It’s time!” is the slogan of White Square 2021. It’s time to seek for inspiration and exchange professional experience. To win, you have to act, and do it right here and right now.
Prepare your contest entries and upload them to adfest.by! adobo magazine is an official media partner of the White Square International Marketing and Advertising Festival.
