MANILA, PHILIPPINES – Wunderman Thompson PH continues to represent the country in two of Asia’s most prestigious awards.
The Tangrams Strategy and Effectiveness Awards recognizes excellence in creative marketing campaigns that deliver business results. Wunderman Thompson Philippines took home the country’s lone Gold for Digital Strategy with its “A Star Wars Experience for All” campaign for Globe Telecom. The campaign was launched to support the opening of the final installment of the much-loved franchise, “Star Wars: The Rise of Skywalker” back in December 2019.
Touted as the most celebrated regional creative festival, Adfest not only raises the standard of creative excellence in the region but also puts the uniqueness of local culture in the spotlight. Only two agencies from the Philippines were shortlisted for this year’s show, and Wunderman Thompson PH took home the elusive Bronze for Print and Outdoor Craft with its #SuitsForHeroes fund-raising campaign for Comic Odyssey which aims to help purchase Personal Protective Equipment (PPEs) for Filipino health front liners.
Both Tangrams and Adfest review and evaluate entries from all over the region against very stringent criteria which makes this recognition even more meaningful for the agency, and Wunderman Thompson PH’s Executive Creative Director Brandie Tan attests to this: I had the privilege to judge in Adfest this year and experienced firsthand the high standards expected out of the Lotus winners. Even if Adfest was a creative show and Tangrams was an effectiveness one, both juries were unified in looking for work of the same mold–work that made significant impact as well as fresh well-crafted work. To have work among the best of the best in Asia Pacific in originality, crafting, effectivity, and significance is an honor.
Golda Roldan, Chief Executive Officer of Wunderman Thompson PH, says of the agency’s big wins: I am thrilled and filled with pride to see the work from WT Philippines winning in the region for the country championing themes of inclusivity and heroism. Truly inspiring amidst these extraordinary times. #inittogether #positivity #creativebravery
GLOBE – A Star Wars Experience for All
CREDITS
Chief Executive Officer: Golda Roldan
Executive Creative Director: Brandie Tan
Deputy Executive Creative Director: Cristina Tin Sanchez
Creative Director: Javey Villones
Associate Creative Director: Isai Martinez
Art Director: Macky Sanchez
Copywriters: Andy Rivera, Ja Dela Cruz, Zikki Montalan, Zach Lim
Client Service Director: Kathy Tambunting
Group Account Director: Marvin Osorio
Senior Account Manager: Sofia Lobregat
Executive Strategic Planning Director: Pam Garcia
Integrated Strategy Director: Sam Zetha
Senior Digital Strategist: Jason Ty
Multimedia Artists: Val Medina, Drin Alejandro
Production House: Film Pabrika
Director: Lyle Sacris
Executive Producer: Marivic San Juan
Sound Production: Hit Productions, Inc.
GLOBE TELECOM
Head, Consumer Services: Charly Atienza
Director, Brand Equity and Governance: Veca Keeler
Manager, Brand Equity and Governance: Carla Braganza
Brand Communications and Campaign Lead: Gino Nacianceno
Brand Communications and Campaign Lead: Kenn Penero
Channels Manager, Creative Marketing Services: Yosu de Erquiaga
COMIC ODYSSEY – Suits For Heroes campaign
CREDITS
Chief Executive Officer: Golda Roldan
Executive Creative Director: Brandie Tan
Deputy Executive Creative Director: Cristina Tin Sanchez
Art Director: Javey Villones
Copywriter: Maan Bautista
Social Media Manager: Anina Abola
Technology Manager: Mico Laeño
Client Service Director: Denise Limon
Account Manager: Jacq Seneta
Head of Print & Studio Manager: Carol Benito
Senior Print Producer: Gina Samala
Animator: Val Medina
Illustrator: Geoff Estevez
Illustrator: Yanna Gemora
COMIC ODYSSEY
Owner: Sandy Sansolis
Marketing Director: Misha Lecaros
Suits for Heroes Artists:
Leinil Francis Yu
Stephen Segovia
Whilce Portacio
Kajo Baldisimo
Mico Suayan
Harvey Tolibao
Levy Ramirez
