CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Social & Influencer category, with 21 entries from the Asia-Pacific region.
Out of the 21 entries, 14 are from India.
A03 (Healthcare)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
AQUAFRESH FORTUNE TELLING | GLAXOSMITHKLINE CONSUMER | AQUAFRESH | GREY, Tokyo | JAPAN |
A04 (Automotive)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
BMW: NOTHING BUT SHEER JOY | BMW | BMW | TBWA\JUICE CHINA, Beijing / | CHINA |
A05 (Retail)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
INSTAPOUR | BWS | TBC | M&C SAATCHI, Sydney | AUSTRALIA |
A07 (Media / Entertainment)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
A09 (Not-for-profit / Charity / Government)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
UNBOX ME | UNAIDS | UNAIDS | FCB INDIA, Delhi / FCB CHICAGO | INDIA |
CHATPAT | SOS CHILDREN’S VILLAGES INDIA | SOS CHILDREN’S VILLAGES INDIA | KINNECT, Mumbai / FCB INDIA, Delhi / | INDIA |
B05 (Brand Storytelling)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
SHAH RUKH KHAN-MY-AD | CADBURY CELEBRATIONS | CADBURY CELEBRATIONS | OGILVY, Mumbai | INDIA |
DAVID’S UNUSABLES | MOTOR NEURONE DISEASE | CHARITY | SPECIAL, Auckland | NEW ZEALAND |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
B06 (Innovative Use of Community)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
SAMSUNG ITEST | SAMSUNG | SAMSUNG OS | DDB NEW ZEALAND, Auckland / TRIBAL | NEW ZEALAND |
C03 (Innovative Use of Influencers)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CHATPAT | SOS CHILDREN’S VILLAGES INDIA | SOS CHILDREN’S VILLAGES INDIA | KINNECT, Mumbai / FCB INDIA, Delhi / | INDIA |
D03 (Social Film Series)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CHATPAT | SOS CHILDREN’S VILLAGES INDIA | SOS CHILDREN’S VILLAGES INDIA | KINNECT, Mumbai / FCB INDIA, Delhi / | INDIA |
E03 (Social Purpose)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
DAVID’S UNUSABLES | MOTOR NEURONE DISEASE ASSOCIATION NZ | CHARITY | SPECIAL, Auckland | NEW ZEALAND |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
THE NOMINATE ME SELFIE | POLITICAL SHAKTI + THE TIMES OF INDIA | PUBLIC PRESSURE GROUP | FCB INDIA, Delhi / FCB CHICAGO | INDIA |
UNBOX ME | UNAIDS | UNAIDS | FCB INDIA, Delhi / FCB CHICAGO | INDIA |
F02 (Challenger Brand)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
1000 BATHURSTS | SUPERCHEAP AUTO | SUPERCHEAP AUTO | THE MONKEYS, PART OF ACCENTURE SONG, Sydney | AUSTRALIA |
F05 (Cultural Insight)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
UNBOX ME | UNAIDS | UNAIDS | FCB INDIA, Delhi / FCB CHICAGO | INDIA |
F06 (Breakthrough on a Budget)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CHATPAT | SOS CHILDREN’S VILLAGES INDIA | SOS CHILDREN’S VILLAGES INDIA | KINNECT, Mumbai / FCB INDIA, Delhi / | INDIA |
F07 (Corporate Purpose & Social Responsibility)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
F08 (Market Disruption)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
View the full shortlist here:
