CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Strategy category, with 3 entries in total under the Asia-Pacific region.
There are 2 entries under Creative Strategy from Australia, and 1 entry under Creative Effectiveness from India. Both entries under Creative Strategy were “Crime Interrupted” by the Australian Federal Police.
D02 (Collaboration)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CRIME INTERRUPTED | AUSTRALIAN FEDERAL POLICE | AUSTRALIAN FEDERAL POLICE RECRUITMENT | HOST HAVAS, Sydney | AUSTRALIA |
E03 (Brand Strategy)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CRIME INTERRUPTED | AUSTRALIAN FEDERAL POLICE | AUSTRALIAN FEDERAL POLICE RECRUITMENT | HOST HAVAS, Sydney | AUSTRALIA |
Under Creative Effectiveness is one entry from Johnson & Johnson in India.
B04 (Creative Effectiveness for Good)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
STAYFREE PROJECT FREE PERIOD | JOHNSON & JOHNSON | STAYFREE SANITARY PADS | DDB MUDRA, Mumbai | INDIA |
View the full shortlists here:
