MANILA, PHILIPPINES — In the final Awards Show of the Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions, Titanium Lions. The special awards were also announced.
“Cannes Lions is a global platform, and it’s been an incredible week, as the global creative community reunited in Cannes once again. Our community came together from across the globe, and from every corner of the industry, to drive progress through creativity, for business, the planet, and society at large. I would like to congratulate everyone who entered, who made the shortlists, and who won a Lion to set the benchmark for creative excellence on the global stage,” said Simon Cook, CEO, LIONS.
Special awards announced are as follows:
Creative Company of the Year (formerly Holding Company of the Year)
- WPP
- Omnicom
- Interpublic Group
Network of the Year
- Ogilvy
- FCB
- DDB Worldwide
Independent Network of the Year
- Serviceplan Group
- GUT
- Rethink
Independent Agency of the Year
- We Believers, Brooklyn, USA
- Serviceplan, Munich, Germany
- 4creative, London, United Kingdom
Palme d’Or
- Smuggler, USA
- ICONOCLAST, Germany
- Somesuch, United Kingdom
- Virtue Worldwide, USA
- Zauberberg Productions GmbH, Germany
Creative Brand of the Year
- Burger King
- Vice
- Apple
Regional Network of the Year – Asia Pacific
- Dentsu
- Ogilvy
- Leo Burnett
Regional Network of the Year – EMEA
- Publicis Worldwide
- Ogilvy
- BBDO Worldwide
Regional Network of the Year – Latin America
- Ogilvy
- DDB Worldwide
- VMLY&R
Regional Network of the Year – North America
- FCB
- Leo Burnett
- VMLY&R
Agency of the Year by Track
- Agency of the Year – Classic
DAVID, Madrid, Spain - Agency of the Year – Craft
Serviceplan Germany, Munich, Germany - Agency of the Year – Engagement
AFRICA, DDB, São Paulo, Brazil - Agency of the Year – Entertainment
VMLY&R, São Paulo, Brazil - Agency of the Year – Experience
Dentsu Creative, Bangalore, India - Agency of the Year – Good
DDB México, Ciudad de México, Mexico - Agency of the Year – Strategy
FCB Canada, Toronto, Canada
Independent Agency of the Year by Track
- Independent Agency of the Year – Classic
We Believers, Brooklyn, USA - Independent Agency of the Year – Craft
Serviceplan Germany, Munich, Germany - Independent Agency of the Year – Engagement
Jung von Matt DONAU, Vienna, Austria - Independent Agency of the Year – Entertainment
Mirimar Los Angeles, USA - Independent Agency of the Year – Experience
We Believers, Brooklyn, USA - Independent Agency of the Year – Good
Edelman, New York, USA
We Believers, Brooklyn, USA - Independent Agency of the Year – Strategy
Rethink, Toronto, Canada
In the Young Lions Film, the Gold went to Sweden’s Axel Bringel, Creative Director, BCW Stockholm, and Joel Hördegård, Director of Photography, Freelancer.
During the Awards Show, AB InBev were awarded as Creative Marketer of the Year, and Colleen DeCourcy was honoured with the Lion of St. Mark.
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
