Cannes Lions 2022: Grand Prix Showcase — Check out all the winners from Asia-Pacific, Middle East, and Africa

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CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 has announced the winners of the Grand Prix award, the highest award bestowed upon the entries submitted in the festival.

A total of 31 campaigns were awarded the Grand Prix across 9 major categories, with entries from North and South America taking the lead, bagging a total of 14 Grand Prix awards, followed by 10 entries from Europe, 5 entries from Asia-Pacific, and 2 entries from the Middle East and Africa regions.

Here are all the entries from Asia-Pacific, Middle East, and Africa:

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“The Unfiltered History Tour” by Dentsu Creative India for Vice Media

This campaign bagged two Grand Prix awards, under the categories of Classic – Radio & Audio Grand Prix and Experience – Brand Experience & Activation Grand Prix. A guerilla tour of the British Museum using Augmented Reality and through the use of Instagram filters, the technology used in filters was re-engineered to scan and identify life-sized 3D artifacts and unfilter centuries of colonial narrative.

Adidas “Liquid Billboard” with Havas Middle East

This campaign won under Classic – Outdoor Lions Grand Prix (Cultural Insight). Made in collaboration with Havas Middle East, the campaign raises the issue of how 32% of women around the world feel uncomfortable swimming in public, with this rate being multiplied three-fold in the Middle East. Turning the women in Dubai into brand ambassadors for their inclusive swimwear line, the campaign reassures that sport is a welcoming platform for all.

“The Elections Edition” by Impact BBDO Dubai for AnNahar Newspaper

Awarded the Classic – Print & Publishing Grand Prix, this campaign ought to eliminate the excuses from the Lebanese government to keep delaying their national elections by saying that there was a shortage of paper and ink, the newspaper promoted their Elections Edition, where ceased their daily print of issues, and sent the paper and ink that was supposed to be used to the government to print their ballots. “The Elections Edition was the edition that never was, so the election can be.”

“One House to Save Many” for Suncorp by Leo Burnett Sydney

The sole winning entry from Australia, “One House to Save Many” won the Experience – Innovation Grand Prix. To help create more resilient communities, Suncorp with agency Leo Burnett Sydney partnered with industry-leading experts to design, build and test a home resilient to fire, flood, storm, and cyclone.

https://www.youtube.com/watch?v=NHqvrpGXugQ

“The Missing Chapter” by Leo Burnett Mumbai’s for Whisper

Under the Good category, this campaign was awarded the Sustainable Development Goals Grand Prix. The campaign is an effort to prevent girls in India from dropping out of school through proper education on period awareness and period management.

“The Killer Pack” by VMLY&R India for Maxx Flash

This campaign obtained the Health and Wellness Grand Prix. Life-threatening diseases like dengue and malaria had been at an all-time high in India, and it was found that garbage collection points had become a breeding ground for these diseases. With this in mind, the campaign developed a 100% biodegradable, innovative packaging, killing mosquito larvae disposed of in garbage collection points such as dustbins and stagnant water.

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.