CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Creative Business Transformation Lions, with L&C New York taking home the Grand Prix for “Piñatex” for Dole Sunshine Company + Ananas Anam.
B01 (Operational Transformation)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
PIÑATEX
Sponsor
DOLE SUNSHINE COMPANY + ANANAS ANAM
PIÑATEX
L&C, New York
USA
GRAND PRIX
GRAND PRIX
B02 (Brand Purpose & Impact)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
SMART FILL
UNILEVER
UNILEVER
VMLY&R COMMERCE INDIA, Mumbai
INDIA
BRONZE LION
BRONZE LION
View the full list of winners here:
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
