CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s PR Lions, with “The Breakaway: The first eCycling team for prisoners” by BBDO Belgium for Decathlon.
B01 (Social Engagement)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
PR
Prize
Award
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
Sponsor
DECATHLON
SPORTS EQUIPMENT
BBDO BELGIUM, MolenbeekSaint-Jean
BELGIUM
WALKIE TALKIE, Gent
GRAND PRIX
GRAND PRIX
UNBOX ME
UNAIDS
UNAIDS
FCB INDIA, Delhi / FCB CHICAGO
INDIA
CUMULUS, Gurgaon
BRONZE LION
BRONZE LION
B04 (Content Creation & Production)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
PR
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
DENTSU CREATIVE, Bengaluru
BRONZE LION
BRONZE LION
D04 (Brand Voice & Strategic Storytelling)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
PR
Prize
Award
DAVID’S UNUSABLES
MOTOR NEURONE DISEASE
ASSOCIATION NZ
CHARITY
SPECIAL, Auckland
NEW ZEALAND
SPECIAL, Auckland
BRONZE LION
BRONZE LION
E01 (Corporate Image, Communication & Reputation Management)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award
ONE HOUSE TO SAVE MANY
SUNCORP GROUP
WEATHER RESILIENT HOUSING
LEO BURNETT, Sydney
AUSTRALIA
SILVER LION
SILVER LION
F05 (Cultural Insight)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
PR
Prize
Award
GREETING MILK
MAEIL DAIRIES CO. ,LTD
MAEIL SOJAL(LACTOSE-FREE) MILK
INNORED, Seoul
SOUTH KOREA
INNORED, Seoul
BRONZE LION
BRONZE LION
UNBOX ME
UNAIDS
UNAIDS
FCB INDIA, Delhi / FCB CHICAGO
INDIA
CUMULUS, Gurgaon
BRONZE LION
BRONZE LION
View the full list of winners here:
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.