CANNES, FRANCE — The biggest and most sought-after authority on creative excellence has just revealed the finalists that made the cut for the Titanium, Innovation and Glass: The Lion for Change categories, marking the nearing Cannes Lions International Festival of Creativity.
The Dan Wieden Titanium Lions Shortlist
With 20 entries making the cut, the list includes campaigns celebrate “game-changing creativity,” described by Cannes Lions as the works that “break new ground in branded communications with provocative, boundary-busting, envy-inspiring, and marks a new direction for the industry and moves it forward.”
Here is the full shortlist for this category:
- “Rights Against the Right – The First Trademark That Stops Trading Nazi Merch” by Jung Von Matt AG, Hamburg for Laut Gegen Nazis
- “855-How-To-Quit (Opioids)” by Serviceplan, Munich for Anzen Health
- “Aizome Wastecare Industrial Waste – Certified as Skincare” by Serviceplan, Munich for Aizome
- “The Dove Code” by Soko, Sao Paulo for Dove
- “Michael Cerave” by Ogilvy, New York for Cerave
- “WoMen’s Football” by Marcel, Paris for Orange
- “Exosphere” by Sphere Entertainment, New York for Sphere
- “Meet Marina Prieto” by David, Madrid for JCDecaux
- “Shelfless Shelves” by FP7 McCann, Dubai for Arla
- “Pink Chip” by AKQA, Amsterdam for Degiro, UN Women
- “Thanks for Coke-Creating” by VML, New York / VML, Kansas City / VML, Sao Paulo / VML COMMERCE, Mexico City / VML, Johannesburg for Coca-Cola
- “The Move To – 15” by Edelman, London for DP World
- “IPAGER” by David, Miami for Google
- “Guarded Bus Stop” by AlmapBBDO, Sao Paulo for Electromidia
- “Pub Museums” by LePub, Milan / Publicis, Italy for Heineken
- “The Gift Card of Life” by McCann, Lima for Tottus Supermarket
- “Room for Everyone” by McCann Poland, Warsaw for Mastercard
- “Doordash-all-the-ads” by WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco for Doordash
- “Spreadbeats” by FCB New York, New York for Spotify
- “The Everyday Tactician” by McCann, London for Xbox
Innovation Shortlist
The Innovation Shortlist cut down the entries to a final 23, recognizing works that “celebrate ground-breaking innovation, technology and problem solving ideas that turn imagination into impactful reality.”
Here is the full shortlist for Innovation per sub-category:
Early Stage Technology:
- “Voice 2 Diabetes” by Klick Health, Toronto for KVI Branve Fund Inc.
- “Literacy Pen” by Media.Monks, Hilversum for World Literacy Foundation
- “Vanishing Emails” by VML, Lima for Amazon Web Services
Brand-Led Innovation:
- “Rewilding Mode” by Prime Weber Shandwick, Stockholm for Husqvarna
Product Innovation:
- “Airquity” by HAVAS LYNX, Manchester / EARSWITCH, Manchester for Earswitch
- “Samsung Impulse” by Cheil Worldwide, Madrid for Samsung
- “Guided Frame” by GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York for Google
- “AXA – Three Words” by Publicis Conseil, Paris for AXA
- “Volkswagen Roobadge” by DDB, Australia for Volkswagen
- “Reef Relief” by McCann Demand, London for Stream2Sea
Environmental Innovation:
- “Aizome Wastecare Industrial Waste – Certified as Skincare” by Serviceplan, Munich for Aizome
- “Contrails: Making Flying More Sustainable With Google AI” by GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York for Google
- “Solar Impulse – AI Impulse” by Publicis Conseil for Solar Impulse
Societal Innovation:
- “Address the Invisible” by ARCHER TROY, Mexico City / TECHO, Mexico City for Techo / Google
- “Illustrate Change” by DELOITTE DIGITAL, New York / JOHNSON & JOHNSON, New Brunswick for Johnson & Johnson
- “Airquity” by HAVAS LYNX, Manchester / EARSWITCH, Manchester for Earswitch
- “AXA – Three Words” by Publicis Conseil, Paris for AXA
- “Guarded Bus Stop” by AlmapBBDO, Sao Paulo for Electromidia
- “Filter Caps” by Ogilvy Colombia, Bogotá for Filsa Colombia
Technology:
- “AT&T 5G Helmet” by TRANSLATION, New York / AT AND T, Dallas for AT&T
- “Exosphere” by Sphere Entertainment, New York for Sphere
- “Lap of Legends” by FCB New York, New York / AB InBev New York, New York for AB INBEV – MICHELOB ULTRA
Fintech:
- “Pink Chip” by AKQA, Amsterdam for Degiro / UN Women
Glass: The Lion for Change Shortlist
This category specifically honors the work that “implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.” This year, it narrowed down the entries to 17 campaigns.
Here is the full shortlist for this category:
- “Welcome to the Group” by PHD, San Jose / TBWA\RIOT, San Jose for Cambiemos La Regla
- “Olay AI-Shu” by Publicis Singapore, Singapore / Olay, Singapore for Olay
- “Harpic Loocator – #BeFreeToPee” by TGTHR, Mumbai / RECKITT BENCKISER, Gurgaon for Harpic India
- “StartHer” by Soko, Sao Paulo for Stella Artois
- “The Dove Code” by Soko, Sao Paulo for Dove
- “My Destiny, My Choice” by FORSMAN & BODENFORS, Singapore for SK-II
- “WoMen’s Football” by Marcel, Paris for Orange
- “We Are Ayenda” by CREATIVE X, California / MODERN ARTS, Los Angeles for WhatsApp
- “Anti-Choice Ads” by 72andSunny, New York for Abortion Freedom Fund x WISP
- “Transition Body Lotion” by Ogilvy, Singapore for Unilever
- “Project Farm Equal” by Leo Burnett, Mumbai for Lay’s
- “Drug Test Poster” by Cheil Worldwide, Seoul for JTBC
- “Pink Chip” by AKQA Amsterdam for Degiro / UN Women
- “Guarded Bus Stop” by AlmapBBDO Sao Paulo for Electromidia
- “Dabba Savings Account” by McCann, Gurugram for ESAF Small Finance Bank
- “Child Wedding Cards” by Impact BBDO, Dubai for UN Women
- “5 Days? Give Me A Break” by AlmapBBDO Sao Paulo for O Boticário
Cannes Lions International Festival of Creativity will take place on June 17-21, 2024.
adobo Magazine is an official media partner of Cannes Lions 2024.
