MANILA, PHILIPPINES — Carbon Digital, in collaboration with the Philippine Rice Research Institute (PhilRice), has recently triumphed in the prestigious 2024 Gold Quill Awards. The dynamic duo secured victory in the challenging communication research category, recognizing their exemplary efforts in the groundbreaking 2021 social media project advocating the RCEF Seed Program.
Organized by the International Association of Business Communicators (IABC), the Gold Quill Awards stand as the epitome of excellence in the global communications industry. Renowned as the premier professional organization for communications practitioners worldwide, IABC’s recognition signifies a pinnacle achievement for Carbon Digital, Inc. and PhilRice.
Jay Anthony Chiu, President and General Manager of Carbon Digital, expressed, “This is a momentous occasion for Carbon Digital. It marks our inaugural participation in the esteemed Gold Quill Awards, and to emerge victorious in the communication research category is truly gratifying.”
Jay added, “The recognition we received from IABC Philippines, a Top Award in Communication Research for the same campaign during the 20th Philippine Quill Awards, served as a catalyst. It instilled in us the confidence to submit our campaign for consideration on the global stage. Rest assured, this will not be the last time Carbon Digital, Inc. vies for success in the Gold Quill Awards.”
The collaboration between Carbon Digital and PhilRice holds significant importance, as Jay highlighted: “We are immensely proud of the impactful work we’ve accomplished alongside PhilRice. Together, we’ve empowered thousands of Filipino rice farmers to harness the benefits of the Rice Tariffication Law, especially as this project happened at the height of the pandemic.”
The Gold Quill Awards jurors also commended the meticulous execution of the communication research, praising its clarity, organization, and engagement strategies. The targeted approach to reaching potential respondents through Facebook Page followers and related Community Groups members, coupled with proactive encouragement for survey completion, underscored the campaign’s data-driven communication approach.
Carbon Digital, an independent, full-service advertising agency specializing in content production, digital marketing, and integrated placements, continues to push boundaries and redefine standards in the industry. This latest triumph in the Gold Quill Awards underscores the agency’s unwavering commitment to excellence and innovation.
