MAKATI, PHILIPPINES – Carbon Digital, Inc. (Carbon Digital) bags two Silver Anvils at the 60th Anvil Awards, solidifying its reputation as a government public relations specialist. Recognized for its dynamic, impact-driven campaigns, Carbon Digital continues to push the boundaries of digital engagement in the public sector.
Carbon Digital took home a Silver Anvil for its Love to Live in the Philippines social media campaign, developed in collaboration with the Philippine Retirement Authority (PRA). Aiming to attract foreign retirees to the country, the campaign optimized PRA’s Facebook presence through precision-targeted ads, curated content, and a 24/7 chatbot that provided instant assistance. By streamlining the digital journey from inquiry to visa application, the campaign successfully elevated the Philippines as a prime retirement destination.
Another Silver Anvil recognized the STARBOOKS Live Quiz project for the Department of Science and Technology – Science and Technology Information Institute (DOST-STII). Designed to engage audiences through a lively, interactive quiz show inspired by Filipino TV game shows, the initiative amplified awareness of the STARBOOKS program—a digital library providing vital science and technology resources nationwide. The campaign not only entertained but also underscored the crucial role of education in shaping the country’s future.
By leveraging digital platforms for the public sector, Carbon Digital reaffirms its commitment to nation-building, ensuring that government agencies effectively engage and inform their audiences. The agency remains dedicated to delivering meaningful campaigns that drive positive societal impact.
