CANNES, FRANCE — The world of the creative communications industry currently has all eyes on the Cannes Lions International Festival of Creativity as the winners who have emerged triumphant continue to be announced. With the ongoing announcement of Lion recipients, many shortlist works are still in the running for the remaining categories.
Among the winners to be announced for day four are those who excelled in the Creative Business Transformation and Creative Commerce categories under Experience and Creative Effectiveness and Creative Strategy under Strategy. Vying for the coveted Lions are agencies across seven Asian countries — UAE, India, the Philippines, Thailand, Japan, China, and Saudi Arabia — that landed shortlist spots.
India stands with the most chances in the region to get a win as it has landed eight shortlist places in these categories. A standout among the Indian agencies is “Shak Rukh Khan-My-Ad,” Ogilvy Mumbai’s campaign for Mondelez. Other agencies from the South Asian country that made the cut are VMLY&R Mumbai, VMLY&R Commerce Mumbai, and Leo Burnett India.
The most shortlisted work from Asia across the categories, though, comes from UAE. “Self Check-Out” is a campaign that Leo Burnett Dubai made for K–Lynn, and it got four shortlist spots for this batch of categories.
Check out the full list of Asia’s shortlisted Creative Business Transformation, Creative Commerce, Creative Effectiveness, and Creative Strategy entries here:
Creative Business Transformation
Experience Transformation
- “Self Check-Out” by Leo Burnett Dubai for K-Lynn
Brand Purpose & Impact
- “Suvidha Centre” by VMLY&R Mumbai & VMLY&R Commerce Mumbai
Company Culture
- “Well-Being Index” by Dentsu Inc. Tokyo for Nikkei Inc.
New Relationship Models
- “Suvidha Centre” by VMLY&R Mumbai & VMLY&R Commerce Mumbai
Product
- “Shellmet” by TBWA\Hakuhodo Inc. for Koushi Chemical Industry Co. LTD.
Service Design
- “The Fuel Delivery” by Leo Burnett Bangkok for PT
Venture Models & Corporate Innovation
- “Lay’s Smart Farm” by Leo Burnett India for Lay’s
Creative Commerce
Social / Influencer Commerce
- “KFC Restore” by Dentsu Creative Shanghai for KFC
Mobile-led Commerce
- “The Subconscious Order” by Wunderman Thompson Riyadh for HungerStation
Entertainment Commerce
- “Maya. The Hit Song That Was Actually a Bank” by Ogilvy Philippines
Targeting, Insights and Personalisation
- “The Subconscious Order” by Wunderman Thompson Riyadh for HungerStation
Customer Acquisition & Retention
- “Maya. The Hit Song That Was Actually a Bank” by Ogilvy Philippines
Metaverse, New Realities, & Emerging Tech
- “KFC Re:Store” by Dentsu Creative Shanghai for KFC
Social Behaviour & Cultural Insight
- “Self Check-Out” by Leo Burnett Dubai for K-Lynn
- “Time to Read” by Saatchi & Saatchi Dubai for Kinokuniya
Creative Effectiveness
Food & Drink
- “Shak Rukh Khan-My-Ad” by Ogilvy Mumbai for Mondelez
Single Market
- “Shak Rukh Khan-My-Ad” by Ogilvy Mumbai for Mondelez
Re-Brand
- “Family”‘ by Gigil for RC Cola
Market Disruption
- “Shak Rukh Khan-My-Ad” by Ogilvy Mumbai for Mondelez
Creative Strategy
Healthcare
- “The Missing Chapter” by Leo Burnett Mumbai for P&G Whisper
Audience Insight
- “Self Check-Out” by Leo Burnett Dubai for K-Lynn
Corporate Purpose & Social Responsibility
- “The Elections Edition” by Impact BBDO for AnNahar Newspaper
Brave Brands
- “The Missing Chapter” by Leo Burnett Mumbai for P&G Whisper
Collaboration
- “Superstar Ravi” by Havas Middle East and Red Havas Middle East for Adidas”
Experience and Relationship Models
- “Self Check-Out” by Leo Burnett Dubai for K-Lynn
- “Superstar Ravi” by Havas Middle East and Red Havas Middle East for Adidas”
Winners for the above mentioned categories will be announced on June 22, 2023.
