HONG KONG – Cheil Hong Kong has reinforced its position as a creative powerhouse, taking home the coveted Agency of the Year title at the Kam Fan Awards 2024. Capping off a stellar night, the agency also secured the prestigious Grand Kam Fan, alongside an impressive haul of 10 Gold, 5 Silver, and 6 Bronze awards. This marks the third time Cheil Hong Kong has won Agency of the Year, following victories in 2019 and 2021.
At the heart of this triumph is the campaign The Sound of Violence for Save the Children, which was recognized as the best campaign of the year. The initiative, which turned the Dolby Atmos Surround Sound demo into a hard-hitting awareness piece on domestic violence against children, resonated deeply with audiences and judges alike. The campaign also bagged 6 Golds, 2 Silvers, and 2 Bronzes.
“What a night. What a team. The confetti has just dropped, and we’re over the moon to win our third Grand Kam Fan in four years, along with our third Agency of the Year title at Kam Fan 2024. Here’s to creating more magic together.” said Paul Chan, Chief Creative Officer of Cheil Hong Kong.
Other significant campaigns by Cheil Hong Kong that garnered multiple awards include Ghost Skins for Samsung, which transformed virtual gaming skins into real clothing for children in need, and The Touch Annual Report for Orbis, highlighting how millions of visually impaired individuals experience the world through touch.
The Kam Fan Awards, presented by the HK4As, are Hong Kong’s most prestigious advertising awards, aimed at elevating the standards of advertising creativity and celebrating exceptional work. The Kam Fan Awards 2024 awarded a total of one Grand Kam Fan, 17 Golds, 26 Silvers and 35 Bronzes.
