SEOUL, SOUTH KOREA — Creative network Cheil Worldwide won two Golds, seven Silvers, and one Bronze at the 2023 New York Festivals Advertising Awards.
“Knock Knock” by Cheil Worldwide Seoul won a Gold in Direct. “Knock Knock,” which adobo Magazine recently featured, offers a solution that enables victims of domestic violence to alert the police and request assistance without saying a word. After dialing 112 and simply tapping any number twice, a link is sent to them that will immediately allow the police to track their location, monitor the situation, and communicate secretly. The campaign also won four Silvers and a Bronze.
“Thin Crust Summer” by McKinney, part of Cheil Worldwide network, won a Gold and a Silver in NYF’in Funny category. The 30-second TV spot drums up excitement for Little Caesars thin crust pizza in an entertaining, funny, and a little bit absurd way with the story of a lake that gives the miracle of pizza.
“Galaxy Book Art Project” by Cheil Worldwide Seoul won a Silver in Collaborations & Partnerships. As Gen Z love to express their individuality through unique decorations, the project involved an AI artist to create a customized laptop cover in just ten seconds based on three words and desired painting style picked by individual consumers.
Another Silver in Collaborations & Partnerships went to “Art in Motion: Bentley x Surgeon” by Iris, part of Cheil Worldwide network. In order to authentically connect Bentley with a younger and more diverse audience, the project involved collaboration with the world’s leading sneaker customizer Dominic Ciambrone (aka The Surgeon) to create a line of limited-edition sneakers from Bentley materials and finishes. The case was also highlighted during this year’s Cannes Lions session joined by Bentley and the Surgeon.
