Cannes Lions 2023 unveils Innovation, Glass: The Lion for Change and Titanium finalists

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MANILA, PHILIPPINES — As the Cannes Lions International Festival of Creativity nears, hopefuls around the world are waiting to see if their entries have made the cut in the world’s most prestigious creative awards. With less than two weeks away from the festival, which will be held from June 19 to 23, many entrants find themselves one step closer to that Lion as shortlist announcements start rolling out.

Cannes Lions has announced its first round of shortlists for the Innovation, Glass: The Lion for Change, and Titanium categories. Across the three categories, 10 of the shortlisted entries came from Asia-based agencies, spanning six countries: India, Japan, South Korea, Singapore, Lebanon, and UAE.

In the lead are South Korea-based agency Cheil Worldwide Seoul and UAE-based agency Impact BBDO Dubai with two shortlists each. Cheil Worldwide Seoul made it to Titanium and Glass: The Lion for Change shortlists with “Knock Knock” for the Korean National Police Agency. Meanwhile, Impact BBDO Dubai clinched the Glass: The Lion for Change shortlist with “Schoolgirl Newscasters” for EBM and “We Miss Lebanon” for LBCI.

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Here’s a complete list of this year’s shortlisted works by agencies from Asia:

Innovation Shortlist

Scalable Innovation

“Lay’s Smart Farm” for Lay’s by Leo Burnett Mumbai, Pepsico Gurgaon, and Cropin Bangalore

Product Innovation

“Shellmet” for Koushi Chemical Industry Co. by TBWA\HAKUHODO Inc.

Glass: The Lion for Change Shortlist

“Knock Knock” for the Korean National Police Agency by Cheil Worldwide Seoul
“Dove – The Beauty Report Card” for Dove Mumbai by Ogilvy Mumbai
“Kami” for Down Syndrome International by Forsman & Bodenfors
“Dirty Laundry” for ABAAD – Resource Center for Gender Equality by Leo Burnett Beirut
“Schoolgirl Newscasters” for EBM by Impact BBDO Dubai
“We Miss Lebanon” for LBCI by Impact BBDO Dubai and Impact BBDO Beirut
“Let Her Grow” for Dove by Select Start Bangkok