MANILA, PHILIPPINES — For almost 20 years, the Asia Pacific Tambuli Awards has been a stage on which businesses and brands with a purpose have been celebrated and empowered. Last June 06, during the awards ceremony at the Grand Hyatt Manila, the Tambuli Awards recognized which entrants exemplified what it means to lead with purpose this year.
The Commission on Human Rights and Wunderman Thompson Philippines were the stars of the show as the night’s big winners, going home with the Advertiser of the Year and the Agency of the Year titles respectively.
Clinching the win for the two awardees was “Commission on Human Rights – Right the Ride: Jeepneys Against Misogyny” by Wunderman Thompson Philippines. The campaign that championed women amidst the proliferation of sexist and objectifying signage in public transportation got two Silvers under Champions of Humanity and two Golds under Builders of Society.
Also winning big was the leadership of Procter & Gamble Philippines, from which both Young Marketing Leader of the Year Ralph Paulo Morales and Chief Marketing Officer of the Year Kristine Tang Chan hail.
More notable wins include this year’s only two Grand Prix winners. “EDC: Greening a Regenerative Future of Energy” by Energy Development Corporation was awarded the Grand Prix for the Care for the Environment category under Leaders for Sustainability and Corporate Purpose. Meanwhile, snatching the Building Character | Integrated Media Grand Prix under Champions for Humanity is Nestlé Philippines and Publicis Manila for the “Bear Brand Hidalgo Purpose Campaign.”
This year’s Asia Pacific Tambuli Awards came with new clusters and categories, all inspired by the UN’s Sustainable Development Goals. The categories fall under new clusters Champions for Humanity, Builders of Society, and Leaders for Sustainability and Corporate Purpose. Additionally, the awards show introduced the Sustainability & Corporate Purpose division.
Find out who emerged triumphant in this year’s revamped APAC Tambuli Awards from the complete list of winners:
Advertiser of the Year: Commission on Human Rights
Agency of the Year: Wunderman Thompson Philippines
Chief Marketing Officer of the Year: Kristine Tang Chan | Procter & Gamble Philippines
Young Marketing Leader of the Year: Ralph Paulo Morales | Procter & Gamble Philippines
Leaders for Sustainability and Corporate Purpose Winners
Grand Prix Winner
“EDC: Greening a Regenerative Future of Energy”
Company: Energy Development Corporation (EDC)
Country: Philippines
Category: Care for the Environment
Gold Winners
“Uplifting Farmers’ Lives and the Boosting the Robusta Coffee Industry: Nescafé Plan in the Philippines”
Company: Nestlé Philippines
Agency: Strategic Edge, Inc.
Agency Network: BWC
Country: Philippines Category: Inclusive Growth
“#GreenLifeGreatLife Movement”
Company: Personal Collection Direct Selling, Inc.
Country: Philippines
Category: Care for the Environment
Silver Winners
“Baslay Coffee: Brewing a Better Future for Mountain Farmers”
Company: Energy Development Corporation (EDC)
Country: Philippines
Category: Inclusive Growth
“UnionBank’s Mission to Tech Up the Philippines: A Fulfillment in Progress”
Company: Union Bank of the Philippines
Country: Philippines
Category: Corporate Leadership and Culture
Bronze Winners
“Scrapboards”
Company: PepsiCo Far East Trade Dev Co Inc.
Agency: BBDO Guerrero
Country: Philippines
Category: Care for the Environment
“SM Supermalls’ Vaccination Program: Ensuring healthy shoppers, paving the way to national economic recovery”
Company: SM Supermalls
Country: Philippines
Category: Corporate Leadership and Culture
“The SM Green Movement”
Company: SM Supermalls
Agency: Havas Ortega Group
Agency Network: Havas Group
Country: Philippines
Category: Care for the Environment
“MILO Palarong Pambahay”
Company: Nestlé Philippines Inc
Agency: Ogilvy Philippines
Country: Philippines
Category: Good Health and Wellbeing
“P&G Project Less”
Company: Procter and Gamble (P&G)
Country: Philippines
Category: Care for the Environment
Champions for Humanity Winners
Grand Prix Winner
“Bear Brand Hidalgo Purpose Campaign”
Company: Nestlé Philippines, Inc.
Agency: Publicis Manila, Inc.
Agency Network: Publicis Groupe
Country: Philippines
Category: Building Character |Integrated Media
Silver Winners
“MILO Palarong Pambahay”
Company: Nestlé Philippines, Inc.
Agency: Ogilvy Philippines
Agency Network: WPP
Country: Philippines
Category: Education and Lifelong Learning | Integrated Media
“COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY”
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Tambuli Origins | Branded Experiences/Activation
“COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY”
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS Country: Philippines
Category: Building Character | Branded Experiences/Activation
“Carabao-Thru”
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Tambuli Origins | Branded Experiences/Activation
Bronze Winners
“The Bánh Mi Take-over”
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Health and Wellness | Branded Experiences/Activation
“Manulife Philippines: Insecurity Officer”
Company: The Manufacturers Life Insurance Co. (Phils), Inc.
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Quality of Life | Digital and Social Media
“Lifebuoy x MOMO – The Ticket Home”
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group Country: Vietnam
Category: Tambuli Origins | Mobile Marketing
“Hapag”
Company: IKEA Philippines
Agency: Kroma Entertainment, Inc.
Agency Network: Secret Menu
Country: Philippines
Category: Building Character | Digital and Social Media
“Revicon Lakas Challenge”
Company: UNILAB, INC.
Agency: PUBLICIS JIMENEZBASIC
Agency Network: PUBLICIS JIMENEZBASIC, INC. Country: Philippines
Category: Quality of Life | Digital and Social Media
“Hope Narratives”
Company: Missing Persons Advocacy Network Agency: whiteGREY
Agency Network: WPP
Country: Australia
Category: Health and Wellness | Product and Packaging Design
Finalists
“Manulife Investment Management: Imagine”
Company: The Manufacturers Life Insurance Co. (Phils), Inc.
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Quality of Life | Digital and Social Media
“Heals on Wheels”
Company: Hyundai Motor Group
Agency: KPR
Country: Korea, Republic of
Category: Health and Wellness | Branded Experiences/
“Sa Bawat Hala, May Paraan Pala!”
Company: Palawan Pawnshop Group
Agency: Advertising Without Borders (AWB)
Country: Philippines
Category: Quality of Life | Integrated Media
“SOUND MIND DAILY”
Company: MINDNATION PHILIPPINES
Agency: Dentsu Creative Philippines
Agency Network: DENTSU
Country: Philippines
Category: Mobile Marketing | Quality of Life
“M Safe”
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Quality of Life | Integrated Media
“#DiKaNagiisa Johnson’s Baby Mother’s Day”
Company: Johnson & Johnson Philippines
Agency: Wunderman Thompson
Agency Network: WPP
Country: Philippines
Category: Building Character | Video Screen
Builders of Society Winners
Gold Winner
“Sorry for Your Inconvenience”
Company: Unilever Vietnam
Agency: OLIVER Vietnam
Agency Network: OLIVER Vietnam
Country: Indonesia
Category: Care for the Environment | Integrated Media
Silver Winners
“COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY”
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Advocacy | Branded Experiences/Activation
“COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY”
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Women Empowerment | Branded Experiences/Activation
Bronze Winners
“10,000 children safely back to school with Lifebuoy”
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Advocacy | Branded Experiences/Activation
“Rayakan Gerakmu”
Company: Unilever Indonesia
Agency: OLIVER Indonesia
Agency Network: OLIVER
Country: Indonesia
Category: Women Empowerment | Integrated Media
“GrabFood Indie Eats”
Company: Grab
Country: Philippines
Category: Inclusive Growth | Digital and Social Media
“Scrapboards”
Company: PepsiCo Far East Trade Dev Co Inc.
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Care for the Environment | Branded Experiences/Activation
“Words for Women”
Company: Unilever Philippines, Inc.
Agency: Ogilvy & Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Women Empowerment | Gaming
“#StopTheNameCalling”
Company: Unilever Philippines, Inc.
Agency: Ogilvy & Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Family Centred Brand | Digital and Social Media
Finalists
“COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY”
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Responsible Citizenship | Branded Experiences/Activation
“COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY”
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Arts, Culture, and Heritage | Branded Experiences/Activation
“Heals on Wheels”
Company: Hyundai Motor Group
Agency: KPR
Country: Korea, Republic of Category: Family Centred Brand | PR
#StopTheNameCalling
Company: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Youth Brand | Digital and Social Media
