LONDON, UK — The World Media Group, an alliance of leading global media organizations united in championing trusted journalism, has revealed Cymru Wales (the Welsh Government) as the Grand Prix winner of the 2023 World Media Awards.
The awards, presented by the World Media Group, are the only global awards to recognize brands, agencies, and media partners who, together, create the most effective cross-platform, cross-border, content-driven advertising campaigns.
Brands including Adidas, Birkenstock, Bumble, Deutsche Telecom AG, DP World, Maersk, PGIM, Visa, and Volkswagen were among those receiving accolades for their impressive category entries this year during the awards celebration at the Ham Yard Hotel in London.
Cymru Wales’ Grand Prix-winning campaign, “Wales to the World,” which also won the Travel & Tourism category, capitalized on the opportunity to showcase its nation to an international audience when Wales qualified for the FIFA World Cup finals for the first time in 64 years.
“This is Wales, C’mon in” invited the world to get to know more about Wales in an authentic, people-led campaign that communicated Wales’s brand proposition and embodied the nation’s values. The people of Wales became messengers, telling their nation’s stories, and championing its values, culture, and traditions in an engaging, unscripted, and authentically Welsh way.
“While the standard of all our finalists was impressive, the jury agreed that ‘Wales To The World’ sums up what is at the core of the World Media Awards’ ethos. It truly demonstrates how a powerful content-driven campaign in the right media environment can bring a story to life without compromising on authenticity,” said Belinda Barker, Chief Executive of the World Media Group.
“The Welsh Government did an amazing job bringing together different cultures and values in an integrated campaign that showcases Wales as a progressive nation with so much to offer. We can’t wait to come and visit!”
“The World Media Awards showcases the best in international content-driven marketing so it’s an honor to be listed amongst such a high caliber of finalists,” said Heledd Owen, Director of Marketing at Cymru Wales. “We’re delighted to be awarded this year’s Grand Prix for ‘Wales to the World.‘ It means a lot to know that this campaign, which is just the beginning of our long-term strategy to raise the profile of Wales internationally, has been recognized by the industry. We look forward to sharing more stories from the heart of our nation in the next chapter.”
A panel of 39 heavyweight jurors from leading international advertisers, agencies, and publishers, co-chaired by Jerry Daykin, Head of Global Media at Beam Suntory, and Natasha Byrne, Managing Partner at UM, were tasked with selecting winners from the many global submissions.
The full list of judges can be seen here. The World Media Awards Ceremony was supported by Smartology.
The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the World Media Group’s Creative Vault here.
