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Philippine ad giants selected as Jurors for 2024 Cannes Lions International Festival of Creativity

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MANILA, PHILIPPINES — In April, Cannes Lions revealed its lineup of global experts tasked with recognizing and honoring the pinnacle of creative and effective work. This June, the world’s most outstanding campaigns will undergo scrutiny, acknowledgment, and celebration at the Cannes Lions International Festival of Creativity, running from June 17 to 21.

The Awarding Jury represents the global industry’s leading talent from various disciplines across 54 markets — the highest number of markets ever represented on the Awarding Jury.

In a special online announcement from 4As Philippines, three advertising industry leaders from the Philippines were handpicked to serve as jurors under different categories:

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David Guerrero, Creative Chair of BBDO Guerrero

With decades of creative and film expertise under his belt, David will be among the many prestigious jurors under the Film Lions category. Tor Myhren, VP of Marketing Communications at Apple, is the category’s Jury President.

Margot Torres, Managing Director of McDonald’s Philippines

A trailblazer for women in marketing with over 20 years of experience, Margot now joins the Creative Strategy Lions jury headed by Vita M. Harris, Global Chief Strategy Officer, FCB Global.

Abi Aquino, Chief Creative Officer of MullenLowe TREYNA

A top-ranking creative with a wealth of experience under her belt, Abi joins the Outdoor Lions jury headed by Publicis Groupe’s Chief Creative Officer, Marco Venturelli.

Recently, Cannes also unveiled its Shortlisting Jury members, where another three advertising industry leaders from the Philippines were handpicked to serve as jurors under different categories:

Angie Tijam-Tohid, Executive Creative Director, Havas Ortega

Philippine ad giants join Cannes Lions 2024 Awarding Jury members Angie Tijam Tohid

With extensive jury experience and several local and international awards in creativity and effectiveness, Angie was selected to be a part of the Direct Lions jury.

Marius Talampas, Co-Founder and Director of Arcade

Philippine ad giants join Cannes Lions 2024 Awarding Jury members Marius Talampas

Commercial director, filmmaker, writer, and two-time Film Lion winner Marius joins the Film Craft Lions jury.

Tricia Camarillo-Quiambao, CEO of IPG Mediabrands

Philippine ad giants join Cannes Lions 2024 Awarding Jury members Tricia Camarillo Quiambao

A thought leader in modern marketing and media leadership, Tricia is one of the many esteemed industry experts on the Media Lions jury.

Simon Cook, CEO of LIONS, said, “We’re delighted to have a balance and breadth of expertise and global representation across our Juries. The Awarding Juries represent the global industry’s leading talent from a diverse range of disciplines, and we welcome the unique perspectives they bring. We thank them for their time, dedication, and care in setting the global creative benchmark for our industry.”

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