MANILA, PHILIPPINES — PANAta Awards 2023 brings exciting news to all creative agencies, media agencies, media networks, and brands with endorsers. This year’s competition is reopening the submission portal from June 13 to July 7 for the major awards namely Creative Agency of the Year, Media Agency of the Year, Media Network of the Year, and Most Effective Use of a Brand Ambassador.
These latest additions are in recognition of the brand’s significant partners in accomplishing its communication objectives. They have sparked immense interest and enthusiasm among potential entrants yet because of the novelty of the classification and the industry-collaborated consensus required, a little more time is necessary to prepare the submissions.
PANAta Awards 2023 understands that the introduction of a new category may have caught some industry partners off guard, so the extension is here to level the playing field. This deadline extension is the final opportunity to shine and showcase the exceptional outputs in these exciting new categories.
• To be awarded Media Network of the Year (Broadcast, Print, Digital), one should have been able to exhibit outstanding creativity and innovation in executing media ideas for at least two campaigns for the same client.
• The Media Agency of the Year is given to the agency which has displayed in-depth insights and media creativity which altered the way a particular media channel is consumed.
• The Creative Agency of the Year is chosen based on the body of work, their productive and harmonious relationship with their clients, and the consistent display of creativity that has impacted business growth.
• Having a well-known and respected figure associated with a brand can increase its visibility and credibility, and ultimately drive sales. In the Philippines, endorsements from brand ambassadors make a valuable contribution to the effectiveness of the campaign. As brands take a painstaking effort in their selection, a category on the Most Effective Use of a Brand Ambassador has been included.
So, to all creative and media agencies, media networks, and brands with endorsers, seize this golden chance! Review the submission requirements, fine-tune your masterpiece, and make sure all the necessary documents are in order. The PANAta Awards looks forward to giving recognition to the incredible contributions you’ve shown the industry. Check out the full mechanics here.
For assistance, please email alucero@pana.com.ph or Viber at +639178328178.
PANAta Awards 2023, the awards for advertisers by advertisers, gives thanks to Praxis, its media and event agency partner, Vitalstrats Creative Solutions, its creative and communications agency partner, and its media partners, adobo Magazine, Meta, Monster Radio RX93.1, 96.3 EasyRock, Wish 107.5, Megamobile, the Inquirer Group, Digital out-of-home (DOOH) the Philippine Star, and BusinessWorld. The award show also thanks industry partners Ad Standards Council and World Federation of Advertisers along with its official venue partner SEDA BGC.
adobo Magazine is an official media partner of the PANAta Awards 2023.
