SINGAPORE — This week, the Gerety Awards jury met to define the global shortlist and choose the “East Asian Agency of the Year.”
Before the Gerety Awards 2024 shortlist revelation on June 11 and the jury insight session hosted by adobo Magazine, Gerety unveiled the recipient of the coveted East Asia agency of the year
Agency of the Year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than five minutes in length and includes up to three pieces of work from the past 12 months.
Dentsu Inc. was ultimately awarded for its portfolio cut entry that included the following spots: “My Japan Railway” for JR GROUP, “Project Humanity” for NTT Human Informatics Laboratories, and “Fries Beat” for McDonald’s.
Yasuharu Sasaki, Global Chief Creative Officer of Dentsu Group Inc., commented, “It is a great honor for Dentsu to receive the East Asia Agency of the Year at the Gerety Awards. Knowing that the exceptional Gerety jury recognized our work is a great message for our agency. Our talent and skills, crossed over with diverse backgrounds within our group, can connect in unexpected ways, creating new relationships. We believe that these relationships are the source of our mission – Innovation that can impact society.”
Join the Gerety jury insight panel as they discuss trends and favorite campaigns from the 2024 Gerety Awards, discover why the shortlisted works were chosen, and reserve your spot here.
Moderated by Angel Guerrero, Founder, President, and Editor in Chief of adobo Magazine, the panel includes:
- Melinda Po, CEO, IPG Mediabrands Greater China
- Florence Ng, Group Creative Director, AKQA China
- Karen Ge, Managing Partner, FLAWED / Head of Strategy, FRED & FARID Shanghai China
- Tomoko Kanezaki, Managing Director, Creative Planning, Dentsu Inc. Japan
Celebrate the global shortlist and Agency of the year by country winners and the Gerety BBQ party in Cannes, RSVP here.
