PATTAYA, THAILAND — Dentsu Inc., Tokyo sits atop all participating agencies at ADFEST 2024, earning the most finalist spots this year, along with having the single most-nominated campaign of the year. The agency is a finalist for 14 different awards, followed closely by Cheil Worldwide, Seoul with 12, and Forsman & Bodenfors, Singapore with eight. Winners will be announced at the awarding ceremonies on March 22 and 23 at the Pattaya Exhibition and Convention Hall, Thailand.
“My Japan Railway,” Japan Railway‘s 150th anniversary campaign, scored the most nominations for Dentsu Inc., Tokyo with six, making it the campaign that earned the most finalist spots this year. The campaign is eligible to win the following awards: Use of Mobile & Devices under the Brand Experience category; Illustration and Integrated Campaign under the Design category; Digital Illustration & Image Design under Digital; Online & Digital Platforms under Direct; and Branded Entertainment Content: Digital & Social Platforms under Media.
“Project Humanity” for With ALS earned Dentsu another four nominations, and was tied for third-most in finalist spots. The campaign is a finalist for the following: Innovative Design under the Innovation category; and Experience Design: Multi-Platform, Overall Functional Design, and Use of Technology under the Digital category.
Other campaigns that Dentsu got a finalist spots for include “Fries Beat” for McDonald’s (two spots), “Beautiful Panic” for the Ad Museum, Tokyo (one spot), and “The Sacred Dirt” for The Commemorative 105th National High Baseball Championship/Nettoh Koshien 2023 (one spot).
Cheil Worldwide, Seoul was the agency with the second-most finalist spots, with their campaigns earning a total of 12. Their biggest campaign this year was “Try Galaxy Fold Experience” for Samsung Mobile, which was named a finalist for four awards and is tied for third-most nominations. It’ll be vying for the following awards: Use of Mobile & Devices and Customer Acquisition & Retention under the Brand Experience category; UX & Journey Design under Digital; and Customer Acquisition & Retention under Direct.
Adding to Cheil Worldwide’s finalist count are “All You Need is a Rug” for Samsung Electronics Home Appliances (three spots); “Hell Station” for Diablo IV (two spots); “Drug Test Poster” for Drama ‘Strong Girl Nam-soon’ (two spots); and “Bespoke Wedding Funding” for Samsung Electronics Bespoke (one spot).
Rounding out the Top 3 in finalist count among agencies is Forsman & Bodenfors, Singapore with eight. Its work on “Kami” for Down Syndrome International is also tied for third-most finalist spots with four: Digital & Interactive Design under the Design category; Digital Illustration & Image Design under the Digital Category; Use of Influence under Media; and Public Service & Cause Appeals under PR.
The agency also earned finalist spots for “Letters to Neighbours” for Mandarin Oriental Singapore (two spots); and “My Destiny, My Choice” for SK-II (two spots).
View all the shortlisted campaigns at https://www.adfest.com/index.php/Home/Awards/finalist.html?column_pid=3&column_id=100
adobo Magazine is an official media partner of ADFEST 2024.
