TOKYO, JAPAN — With over 12,300 entries, the highest number since 2007, a total of 652 Pencils were awarded at the 2024 D&AD Awards. Winners were announced on May 22 after judges evaluated over 30,000 pieces of work. Among the winners were teams across Dentsu Creative and Dentsu Japan, who earned one Black, four Yellow, seven Graphite, and 10 Wood Pencils.
Black Pencil winner
Dentsu Inc. Tokyo secured the prestigious Black Pencil for the “My Japan Railway” campaign for JR Group in the Art Direction – Integrated category. This top honor underscores the campaign’s exceptional artistry and innovative approach.
Yellow Pencil winners
Three Yellow Pencils were awarded to Dentsu for outstanding work:
- Dentsu Creative Canada received a Yellow Pencil with the “Inflation Cookbook” for SkipExpressLane in Commerce – Use of Data.
- Dentsu Tokyo was honored with a Yellow Pencil for “My JapanRailway” in Illustration – Integrated.
- Dentsu Creative Amsterdam won a Yellow Pencil with “A Piece of Me” for KPN in Use of Music – Brand Collaboration.
- Dentsu Tokyo and Otsuka Pharmaceutical with “Scuffing Song” earned a Yellow Pencil in Animation – Traditional
Graphite Pencil winners
Dentsu’s creativity was further recognized with six Graphite Pencils:
- Dentsu Creative NY for “Always Open” for 7-Eleven in Media – Events & Stunts.
- Dentsu Creative Canada with “The Inflation Cookbook” for SkipThe Dishes in Digital & Social – Use of Data.
- Dentsu Inc. Tokyo for “My Japan Railway” in Branding – Digital andArt Direction – Direct.
- Dentsu Inc. Tokyo with “Reach for the Summit” for The Hokkoku Shimbun in Photography – Creative Use of Budget.
- Dentsu Inc. Tokyo with “The Sacred Dirt” for Asahi in Graphic Design – Posters.
- Dentsu Inc. Tokyo and Wim Wenders‘ “Perfect Days Official Movie Site” in Digital & Social – Promotional Website.
Wood Pencil winners
Dentsu’s diverse and impactful work earned ten Wood Pencils:
- Dentsu Creative NY for “Always Open” in PR – Reactive Respond.
- Dentsu Creative Australia with “Hammerbarn” for BBC Studios in Commerce – Brand Partnership and Purchase Experiences.
- Dentsu Creative Canada for “Inflation Cookbook” in Digital &Social – Use of Data.
- Dentsu Tokyo for “Driving Sun – Rally Japan 2023” in Illustration – Posters.
- Dentsu West Japan with “Kanazawa ADC Annual” for Kanazawa Art Directors Club in Typography – Printed Materials.
- Dentsu Tokyo with “Departures to Countless Futures” for Nikkei in Illustration – Integrated.
- Dentsu Inc. Tokyo with “My Japan Railway” in Graphic Design –Integrated and Digital Design – Digital Experience.
- Dentsu Creative Amsterdam with “A Piece of Me” in Health &Wellbeing – Film.
adobo Magazine is an official media partner of the 2024 D&AD Awards.
