SINGAPORE — The Effie Awards Singapore returns to recognize developments and achievements in marketing effectiveness, honing in on its “Ideas That Work” ethos. This 2024 edition is the 21st year of the show, with new categories such as AI: Artificial Intelligence, David vs. Goliath (Situational), and David vs. Goliath (Traditional) to keep up with the industry’s latest key trends and strategies.
As the show gears up for The Effie Awards Singapore Awards Dinner & Learning Festival on September 12, finalists have been revealed, announcing a total of 67 works. Here’s the full list of finalists:
AI: Artificial Intelligence (AI)
- “Reimagining Singapore’s History with AI” by TBWA Singapore for the National Museum of Singapore
- “Visualizing a Future Worth Saving For” by McCann Worldgroup Singapore for Central Provident Fund
Brand Content & Entertainment – Products & Services
- “Income Travel Insurance: TRAPPED” by BBH for Income Insurance
Business Turnaround (formerly “Renaissance”)
- “How an underdog airline redefined the LCC category” by VML Singapore (previously Wunderman Thompson Singapore) for Scoot Pte Ltd
C&S Media Innovation
- “Fillet-O-Fish: The Great Catch” by Leo Burnett Singapore for McDonald’s
Corporate Reputation
- “Always, FairPrice: 50 Years of Purpose” by FairPrice Group for FairPrice Group
- “Visualizing a Future Worth Saving For” by McCann Worldgroup Singapore for Central Provident Fund
Culture & The Arts
- “Reimagining Singapore’s History with AI” by TBWA Singapore for the National Museum of Singapore
Customer Experience
- “Zespri Fruit Pillbox” by Mindshare APAC for Zespri
- “GOMO Data Bank” by Publicis Chemistry for Singtel
David vs. Goliath (Situational)
- “HSBC TravelOne Credit Card Launch” by VML Singapore (previously Wunderman Thompson Singapore) for HSBC
Education & Training
- “Make It All Happen at Lasalle” by Goodstuph Singapore for Lasalle College of the Arts
Engaged Community Marketing
- “Let’s Be Giants” by Ogilvy Singapore for Ministry of Social and Family Development
- “JBL Quantum Game Theory” by BLKJ Havas for Harman International Singapore
Environmental: Brands, non-profit
- “Move Lite” by BLKJ Havas for Land Transport Authority
Experiential Marketing & Brand Experience: Live, Digital,Live + Digital (formerly “Brand Experience”)
- “Income Travel Insurance: TRAPPED” by BBH for Income Insurance
- “It’s Trust’s 1st Birthday, and the Party’s For All Of Us!” by Iris Singapore for Trust Bank
Finance
- “Clubs with Disabilities” by Ogilvy Singapore for HSBC Singapore
- “AdventureVerse” by Ogilvy Singapore for HSBC Singapore
- “Wealth. Done well with Citi.” by Nine: TwentyEight for Citibank
- “How UOB brought new players to the high interest rate account game by making it the easiest game in town” by BBH for United Overseas Bank
Food & Beverage – Grocery & Retail Distribution
- “Kellogg’s: Turning our product message into a behavior change moment” by Ogilvy Singapore for Kellanova
- “Zespri Fruit Pillbox” by Speakeasy for Zespri
- “Be More Dragon” by eg+ Singapore for FairPrice Group
Food & Beverage – Restaurant/Outlet
- “With Love, McDSG” by Leo Burnett Singapore for McDonald’s
- “Fillet-O-Fish: The Great Catch” by Leo Burnett Singapore for McDonald’s
- “Iconic McDonald’s: The Best Burger” by OMD for McDonald’s
- “Burger King: Shrimply The Best” by Bloomr.SG Mediacorp for Burger King Singapore
Government & Public Service
- “We See You Care” by The Secret Little Agency for Agency for Integrated Care
- “You Already Care” by The Secret Little Agency for Agency for Integrated Care
- “Supporters Who Listen, Support Better” by Publicis Singapore for Health Promotion Board
- “Trust No Tongue” by Publicis Singapore for Health Promotion Board
- “Vape is the Toxic Friend You Don’t Need” by Publicis Singapore for Health Promotion Board
- “Let’s Be Giants” by Ogilvy Singapore for Ministry of Social and Family Development
Influencer Marketing
- “Income Protection: Fallin’ Apart” by BBH Singapore for Income Insurance
Insurance
- “Income Protection: Fallin’ Apart” by BBH Singapore for Income Insurance
- “The Super Safety Briefing” by BBH Singapore for Income Insurance
- “How to Reach for Great in 10s” by BLKJ Havas for Great Eastern Life Assurance
- “Income Travel Insurance: TRAPPED” by BBH for Income Insurance
- “Max The Stress Ball” by BBH for Income Insurance
- “Great Parenting” by BLKJ Havas for Great Eastern Life Assurance
Internet, Telecom & Software
- “WiFi or WiFey, Broadband or your man” by Hogarth Worldwide for Singtel
- “GOMO Data Bank” by Publicis Chemistry for Singtel
- “GOMO TikTok Hijack” by Publicis Chemistry for Singtel
Media Idea
- “How to Reach for Great in 10s” by BLKJ Havas for Great Eastern Life Assurance
New Product, Service or Business – Launch, Innovation or Line Extension
- “GOMO Data Bank” by Publicis Chemistry for Singtel
- “Join the Flip Side” by Cheil Singapore for Samsung Singapore
- “The Super Safety Briefing” by BBH Singapore for Income Insurance
- “Max The Stress Ball” by BBH for Income Insurance
- “Zespri Fruit Pillbox” by Mindshare for Zespri
- “HSBC TravelOne Credit Card Launch” by VML Singapore (previously Wunderman Thompson Singapore) for HSBC Singapore
Performance Marketing
- “Citigold – Redefining Conventional Definitions of Wealth” by Spark Foundry for Citibank
Small Budgets – Non-profit, Products, Services
- “Letters to Neighbours” by Forsman & Bodenfors for Mandarin Oriental
Social Good: Brands, Non-profit
- “We See You Care” by The Secret Little Agency for Agency for Integrated Care
- “Let’s Be Giants” by Ogilvy Singapore for Ministry of Social and Family Development
- “SG Enable UnAwkward Integrated Campaign” by TBWA\ Singapore for SG Enable
Social Media
- “How to Reach for Great in 10s” by BLKJ Havas for Great Eastern Life Assurance
Sustained Success
- “McGriddles” by Leo Burnett Singapore for McDonald’s
T&SE Seasonal Marketing
- “Be More Dragon” by eg+ Singapore for FairPrice Group
- “With Love, McDSG” by Leo Burnett Singapore for McDonald’s
T&SE Timely Opportunity & Current Events
- “Letters to Neighbours” by Forsman & Bodenfors for Mandarin Oriental
- “The airport that became a Swiftie (Taylor’s Version)” by Ogilvy Singapore for Changi Airport Group
Transportation
- “Welcome to World Class” by TBWA Singapore for Singapore Airlines
Travel & Tourism
- “How an underdog airport redefined the LCC category” by VML Singapore (previously Wunderman Thompson Singapore) for Scoot Pte Ltd
- “The airport that became a Swiftie (Taylor’s Version)” by Ogilvy Singapore for Changi Airport Group
Youth Marketing – Products & Services
- “Vape is the Toxic Friend You Don’t Need” by Publicis Singapore for Health Promotion Board
- “The airport that became a Swiftie (Taylor’s Version)” by Ogilvy Singapore for Changi Airport Group
Winners for the Effie Awards Singapore 2024 will be revealed at the Awards Dinner on September 12, 2024.
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