SINGAPORE — Production company electriclime° was recently recognized at CICLOPE Asia 2024 for its Betr Sport is Everything film.
The spot, directed by Leigh Powis alongside Director of Photography Charlie Owens, clinched the top prize in the Cinematography category.
Filmed over five days, the electriclime° Australia team, led by Executive Producer Shahn Devendran, partnered with Deloitte Digital, with Prodco’s Ian Pons Jewell as Director Consultant.
The winners were announced in a ceremony at Eurolive, Tokyo, with electriclime° Australia Head Shahn Devendran, Founders Pabz Alexander and Michael Ahmadzadeh, and Marketing and Communications Manager Oliver Harbord in attendance.
It has been a highly successful awards period for the Betr film, having clinched several nominations and wins throughout the year.
It recently clinched the top prize at the 1.4 Awards in the “High Flying – Sport” category while also winning Gold at the CICLOPE International Festival in Berlin last year.
The project was also a finalist at the Berlin Commercial Festival, with the spot once again being recognized for its creative excellence.
Shahn commented, “We’re absolutely honored to have received this recognition from CICLOPE Asia. This poetic ode to sport fans was a dream collaboration with an incredibly talented team from around the world. And the tribute within the film to the ever-inspiring Grace Rached, who passed shortly after the film was released, makes the recognition all the more special.”
