MANILA, PHILIPPINES — Klook Philippines recently held its first-ever Kreator Awards, which honored some of the most-loved travel content creators in the country.
“Just a year ago, we had a community of 300 passionate Kreators. Today, that number has soared to over 3,000 dedicated and talented Kreators in the Philippines. This phenomenal growth is a testament to your talent and dedication,” Michelle Ho, General Manager of Klook Philippines and Thailand, said, opening the Kreator-studded night.
Klook Philippines and Thailand
“In the past eight months alone, your Kreator codes have facilitated nearly half a million transactions and inspired almost half a million travelers, not just in the Philippines, but all over the world,” Michelle boasted. “At Klook, we are committed to continuing our support to you and our Kreator program, and we are dedicated to growing and evolving alongside you,” she added.
An industry innovation, Klook developed the Kreator Program in Q4 of 2022 to create mutually beneficial relationships with public figures through an influencer affiliate initiative. The goal was to build a community with a shared passion for travel and content creation, and the program has seen great success since its launch.
With 15 awards and 27 awardees announced that night, Klook awarded Kreators of three different categories: First is People’s Choice, where the public was given the chance to vote for their favorite Kreators, followed by Partners’ Choice, the category in which Klook’s valued partners chose their top Kreators. The final category is Klook’s Choice, which bases its winners on Kreators’ performance under the Kreator Program for July 2023 to July 2024.
As the program commenced, the awarding ceremony captured more than just the speeches of those who won their awards; it also captured the immense passion, dedication, and sense of community.
The “Favorite Female Travel Kreator” title was voted for among 10,000 netizens on Klook’s social media. Winner Jen Barangan, a former flight attendant turned travel, food, beauty, and lifestyle Kreator, thanked Klook, her peers, supporters, and her fiance and shared the award with her fellow travelers, saying, “Let’s continue to create adventures and share them with the world!”
Joining Jen, Arshie Larga won “Favorite Male Travel Kreator.” Later in the night, Arshie also bagged the “Dapper Explorer Award (Best Dressed, Male Category),” and the sought-after “Trendsetter Award” for popularizing one of Vietnam’s hidden gems — Sapa. “When I started creating content back in 2016, the number one brand na gusto kong makatrabaho is Klook, because travel content talaga yung ini-aim ko, pero sadly it didn’t work.” Despite his initial plans of being a travel creator falling through then, he amassed a following of 4.1 Million followers on TikTok, loved by many for his informative content as a pharmacist and now, as a travel creator too. “Just keep on being inspired to create content, wag natin gawin lahat just for the money. Just enjoy what you’re doing and darating yung time na mabibigyan ka ng opportunity na mag-shine sa inyong mga platform,” he concluded.
“Nung estudyante palang ako, iniipon ko yung baon ko para makapag-travel kahit once a year lang,” Ivan De Guzman, winner of “Top Hotel Kreator” award said. Being the Kreator with the highest hotel booking sales from July 2023 to July 2024, he shared his own experience in the program, “Simula noong naging Klook Kreator ako, nakatravel na ako sa 13 countries, 12 po doon, ginamit ko si Klook.” As a Kreator with insightful travel tips and vlogs, he ended his speech inspiring his fellow kreators. “All together, we will reach places we never knew would be possible with Klook.”
Travel and food creator Maine Ybiernas accepted the “Rising Star Traveler Award” with a very personal story of her own, sharing that “in the middle of the construction of our dream house, we stopped for nine months. It was Klook who gave way for me to earn more so that I could finish the house.” Championing remarkable growth from top 100, to now top 5 Kreators, she expressed her gratitude to the opportunities that brought her to where she is today.
Jm Banquicio, winner of the “Top Outbound Kreator Award,” was recognized for having achieved the highest sales for international destinations such as Japan, Hong Kong, and South Korea. As a travel, food, and lifestyle creator, Jm doubled down on those who supported his content creation journey saying “Itong award na to, bonus nalang sa atin eh. Just being part of the Kreator Community, malaking bagay siya para sa akin. Tuloy-tuloy sa pagawa ng content, and let’s support each other. Thank you, Klook!” he said.
Chuck and Joe, celebrated their win for the title of “Top Domestic Kreator Award,” which is given to the Kreators who have achieved the highest sales for local travel destinations. “First namin talagang goal when we started content creation on travel was to promote local tourism. Thank you, Klook, kasi isa ang Klook sa nagbigay samin ng opportunity to travel to different places,” the duo happily announced.
The Cenzons, another iconic and lively travel twosome, won the Kreator of the Year, Silver Award. “Talagang ito yung most rewarding time noong naging Klook Kreator kami, kasi we should have been in another place. It’s a long story, but I think Klook saved us, and I’m really proud of this chapter,” Moe Cenzon shared.
(Jax Reyes, Travel Luminary Award Winner, Kreator of the Year, Gold Award Winner)
Jax Reyes, known for his insightful and friendly content on personal finance and travel, won the Gold Award for Kreator of the Year. With 327.5K followers on TikTok, Jax was the top sales-generating macro Kreator from July 2023 to July 2024 and has consistently ranked among the Top 5 Klook Kreators per month. Having won the “Travel Luminary Award” from the People’s Choice category earlier in the night, Jax is a testament to Klook’s mission to be for the people. “It’s easier to travel because of Klook. The right of everybody is to travel, and you have to make it very budget-friendly. I believe Klook is one of the best platforms out there,” he said as he accepted his award. “Let’s keep creating content, let’s make the world a smaller place, and let’s make sure that we democratize traveling because everybody in the world deserves to travel.”
The complete list of winners for the Kreator Awards 2024 can be found below:
PEOPLE’S CHOICE
- Travel Innovator Award | Hazel Quing
- Travel Luminary Award | Jax Reyes
- Favorite Female Travel Kreator | Jen Barangan
- Favorite Male Travel Kreator | Arshie Larga
PARTNER’S CHOICE
- Hop Inn Traveler’s Choice | Nana Silayro
- The Travel Club Globetrotter Awards
- The Poor Traveler (Yosh Dimen and Vins Carlos)
- Detourista HQ (Marcos Caratao)
- Johnnie Walker KEEP WALKING Award | Hershey Neri
KLOOK’S CHOICE
- Best Dressed Awards
- Fashionable Wanderer | Justine Sy
- Dapper Explorer | Arshie Larga
- Trendsetter Award | Arshie Larga
- Top Activities Kreator Award | Mimi Miaco
- Top Hotel Kreator Award | Ivan De Guzman
- Rising Star Traveler Award | Maine Ybiernas
- Top Outbound Kreator Award | JM Banquicio
- Top Domestic Kreator Award | Chuck and Joe
- Kreator of the Year
- Gold Award | Jax Reyes
- Silver Award | The Cenzons (AJ Cenzon and Moe Cenzon)
- Bronze Award | Camille Piano
To learn more about the Klook Kreator Program, check out its landing page to join the community! For unforgettable travel experiences, download the Klook app through the Google Play Store or the Apple Store.
