PARIS, FRANCE — The 2023 Gerety Awards jury has awarded four Grand Prix, 27 Gold, 69 Silver, and 65 Bronze, with 159 entries remaining on the shortlist.
See all the winners at www.geretyawards.com
The campaigns taking home the Grand Prix represent creativity at its best for big world issues like climate change, refugees and immigration, and diversity but also humor, a cherished and missed trait in the industry today.
For the campaign “Unbranded Menu” McDonald’s set gamers on a mission to find look-alikes of the McDonald’s menu items in beloved games. Gamers immediately associated it with the brand even if they had no logos. The campaign by Leo Burnett Manila won two bronzes, one in the Experience Cut and the other one in the Innovation Cut.
Grand Prix were Awarded to The Monkeys, Edelman, McCann, and DDB:
Grand Prix for Alternative Media in the Innovation Cut:
“The First Digital Nation” for The Government of Tuvalu, by The Monkeys, part of Accenture Song
Grand Prix for Integrated Campaign in the Experience Cut:
“See My Skin, Vaseline Healing Jelly” for Unilever by Edelman
Grand Prix for Strategy in the Work For Good Cut:
“Where To Settle” for Mastercard by McCann Warsaw
Grand Prix for Integrated Campaign in the Humour Cut:
“Apologize the Rainbow” for Skittles by DDB Chicago
Globally the most Awarded piece of work is “THE GLITCH” for Alzheimer Forschung Initiative by BBDO Germany, winning three Gold, three Silver, and a Bronze.
The second most awarded piece of work is “Apologize the Rainbow” for Skittles by DDB Chicago winning a Grand Prix, two Gold, and a Silver.
“Shout” for Movistar by VMLY&R Mexico is the third most awarded piece of work picking up one Gold, four Silvers, and a Bronze.
The most awarded brand in the world at the 2023 Gerety Awards is McDonald’s. Joan Colletta Senior Director, Global Brand Marketing McDonald’s had the following to say: “Being recognized by the Gerety awards in this way is especially meaningful given McDonald’s relentless focus on building more relevant connections with our diverse fan base around the world. Congratulations to all the brands recognized this year and we’re proud to be in your company.”
This year’s winners come from 34 different countries. The Gerety Awards is the only creative prize to reward advertising campaigns that resonate most with a female audience. With judging sessions held around the world each year, Gerety brings together some of the greatest creative leaders to look at work from a powerful perspective.
See all the 2023 winners at www.geretyawards.com
adobo Magazine is an official media partner of the Gerety Awards 2023.
