MANILA, PHILIPPINES — GIGIL Philippines emerged victorious at the prestigious 42nd Agora Awards. The creative agency was named “Marketing Agency of the Year,” signifying a landmark moment for GIGIL as the first-ever winner of this newly created category, underscoring the agency’s success in crafting innovative, strategic, and effective marketing ideas.
Organized by the Philippine Marketing Association, a beacon of support and guidance for marketers across the Philippines and the region, the Agora Awards celebrate outstanding achievements in the field of marketing.
The awards ceremony was held on January 19 at Shangri-La, The Fort. For the organizers, “GIGIL was lauded for outstanding achievements and remarkable performance which have earned the agency a well-deserved place among the country’s marketing enterprise leaders. The judging panel, composed of past Agora Awards recipients, was deeply impressed by the strength of GIGIL’s case, which highlighted the agency’s significant contributions to the marketing landscape. This success reflects the positive impact the agency has made on the marketing community as a whole.”
GIGIL Agency’s success at the Agora Awards follows a string of victories at the APAC Effie Awards in 2020, 2021, 2022, and 2023. Renowned as the regional gold standard for marketing effectiveness of advertising ideas, the APAC Effie Awards have consistently recognized GIGIL’s skill in crafting campaigns that build clients’ business. The agency’s wins for clients such as Levi’s, RC Cola, Netflix, and Grab have made GIGIL the winningest Philippine agency in the regional award show.
GIGIL Managing Partner Jake Yrastorza said, “GIGIL’s goal is to make our clients’ products sell. And the way we’ve done that is to think of interesting marketing ideas. We thank the Agora Awards and the Philippine Marketing Association for recognizing our work.”
