CANNES, FRANCE — The Cannes Lions International Festival of Creativity has released its second to last wave of shortlists, covering the festival’s first-ever category, Film Lions, as well as the Creative Business Transformation Lions, Creative Commerce Lions, Creative Effectiveness Lions, Creative Strategy Lions, and the inaugural Luxury & Lifestyle Lions.
GIGIL Manila is the only Philippine agency to secure a shortlist in this round, receiving a nod for its work Summer for Grab Ride-Hailing and Food Delivery App. This is the independent agency’s third time getting shortlisted in the Film Lions category in four years. The past two times, in 2021 and 2022, it converted its shortlist into Bronze Film Lions.
Summer
Agency: GIGIL Manila
Production House: Factory01 Bangkok
Client: Grab
Asian agencies from Singapore, Thailand, India, and Chinese Taipei also pooled together for a good showing at the Film Lions, collecting 20 shortlists in the category.
FILM LIONS
Singapore
- (3x) As Close As You Can Get – Concert | MullenLowe Singapore + Factory01 Bangkok | Prism+
- As Close As You Can Get – Cooking | MullenLowe Singapore + Factory01 Bangkok | Prism+
Thailand
- The Boxer | Soho Square Bangkok + Hogarth Worldwide + Underdoc Film | Colgate
- Sammakorn Not Sanpakorn | Choojai and Friends Bangkok | Sammakorn
- Not Very Sweet | Ogilvy Bangkok + Suneta House | Delight Dutch Mill 0.1% Sugar
- Sabina Braless | Sour Bangkok + Home Run Film | Sabina Bra
- My Parent Is A TikToker | BBDO Bangkok+ Suneta House | Five Star Chicken
- Go For Launch | Wolf BKK Bangkok + Suneta House | CP Chicken
- Boonthavorn Grand Pa | VML Bangkok + Suneta House | Boonthavorn
- (3x) Under My Skin | Ogilvy Bangkok + PHENOMENA Bangkok | Thai Life Insurance
- (3x) What The Fast! | Leo Burnett Bangkok + Factory01 Bangkok | Krungsi First Choice Credit Card
The Philippines
- Summer | GIGIL Manila + Factory01 Bangkok | Grab Ride-Hailing and Food Delivery App
India
- The Sweet Truth | Brand David Communications + Early Man Film PVT LTD | Colgate
Chinese Taipei
- Labor’s Day 2023 | FTVC Taipei | Ministry of Labor, ROC
Across the rest of the five categories, Asian agencies from five countries have secured 11 shortlists across eight campaigns. Notable shortlists among them are Edelman Bangkok’s “Let Her Grow” campaign for Dove which has been shortlisted three times in the Creative Strategy Lions, and Leo Burnett Mumbai’s “#BringBack2011” campaign for Oreo which secured two shortlists in the Creative Effectiveness Lions.
CREATIVE COMMERCE LIONS
Singapore
- Recustom | DDB Group Singapore | National Heritage Board – Tailoring Service
- Rockstar Status | Ogilvy Singapore | Artotel Group – Hotel Loyalty Membership Program
CREATIVE EFFECTIVENESS LIONS
India
- (2x) Oreo #BringBack2011 | Leo Burnett Mumbai | Oreo
South Korea
- Knock Knock | Cheil Worldwide, Seoul | Korean National Police Agency
CREATIVE STRATEGY LIONS
Thailand
- (3x) Let Her Grow | Edelman Bangkok | Dove
India
- Vi Human Network Testing Network | Ogilvy Mumbai | Vodafone Idea Ltd.
LUXURY & LIFESTYLE LIONS
Singapore
- Letters To Neighbours | Forsman & Bodenfors Singapore | Mandarin Oriental Singapore
Japan
- The Joyful Piano | Dentsu East Japan Inc., Tokyo | Yamaha
CREATIVE BUSINESS TRANSFORMATION LIONS
No Asia shortlists
The 2024 Lion winners from the categories above will be announced on June 19, from 19:00 to 21:00 in France (GMT+2) or 1:00 am to 3:00 am Friday in the Philippines (GMT+8). Winners from the Film Lions category are slated to be revealed in the closing Friday Awards Show of the festival, June 19, from 19:00 to 21:00 in France (GMT+2) or 1:00 am – 3:00 am Saturday in the Philippines (GMT+8).
adobo Magazine is an official media partner of Cannes Lions 2024.
