MANILA, PHILIPPINES —The highly anticipated 2024 Asia Pacific Tambuli Awards took place last June 04 at the Grand Hyatt Manila, and Stephan Czypionka, Grand Executive Jury President and Global Chief Marketing Officer of CheilJedang Foods, kicked off the ceremony with an uplifting speech.
“Mabuhay sa inyong lahat (Welcome, everyone),” he greeted cheerfully. “I could not be happier to be back here and see all these familiar faces. I hope we have time to reconnect and enjoy some chismis (gossip).”
Stephan’s prolific career has spanned over two decades, starting in 2000 with Orange Austria before transferring to The Coca-Cola Company in 2005, where he held various marketing leadership roles across markets in Asia, Africa, Europe, and Latin America. He’s cemented himself as a knowledgeable strategist since then, successfully breathing new life into major international markets including the Philippines.
He shared Tambuli’s humble beginnings and his origins with the organization. “The APAC Tambuli Awards was first celebrated in 2005 and since then, has given out over 500 awards. I have been a part of Tambuli since 2016, and all of you who have reached a certain age will remember that the celebration was very different back then.
“[But] Tambuli [has grown] to be a pillar [and] world-class event that brings together the best of the best in Asia Pacific’s advertising market.”
The Theme of The Year: Hope
Stephan had one clear feeling he wanted to impart. “With all the geopolitical tensions and conflicts that surround us, it’s important that there are brands out there, through meaningful and purposeful advertising, that bring back hope to the world. Marketing and advertising can have a powerful impact on people’s lives and all of us here have that responsibility.”
“We at Tambuli believe that brands can bring hope by doing advertising in a purposeful manner that drives growth.” Stephan reiterated the power of hope in advertising once more. “Let tonight be a reminder of the incredible impact marketing can make in people’s lives.”
Stephan wrapped up his speech with an advanced congratulations to the winners and a warm welcome to the award show.
adobo Magazine is an official media partner of the 2024 Asia Pacific Tambuli Awards
