CANNES, LIONS — It’s a wrap for this year’s Cannes Lions International Festival of Creativity as it concludes a week of celebration, insightful talks, and networking for the worldwide creative communications community. As the prestigious festival marks its end, the last batch of this year’s Lion winners was finally announced.
On the last day, Cannes Lions unveiled which agencies were taking home Titanium Lions, Sustainable Development Goals Lions, Film Lions, and Glass: The Lion for Change.
Among prize-winning works are entries from across Asia, particularly South Korea, Japan, India, China, UAE, and Thailand.
While South Korea only bagged one award in the final set of awards, the win Seoul-based agency Cheil Worldwide scored is definitely a huge one. Exemplifying the kind of purpose-led and culture-shifting work that Cannes Lions celebrates, its work “Knock Knock” for the Korea National Police Agency won Cheil the Grand Prix for Glass: The Lion for Change.
Leading the Asia tally for the final day are Japan and India with two metals each. Mumbai-based agencies emerged triumphant in the Sustainable Development Goals category with “The Biochar Project by Lay’s” by Leo Burnett Mumbai for Lay’s getting a Silver and “TR for Teacher” by FCB Interface Mumbai for Navneet earning a Bronze.
For Japan, AOI Pro INC. and Wieden+Kennedy Tokyo got a Silver Lion under Film with “Welcome to Nike Juku,” a Nike Japan campaign. Meanwhile, fellow Tokyo-based agency Dentsu Inc.‘s “Well-Being Index” for Nikkei Inc. went home with a Bronze Lion for Sustainable Development Goals.
The Dan Wieden Titanium Lions
- TITANIUM – “Corona Extra Lime” by Draftline Shanghai (in collaboration with David Bogota and New York) for Corona
Sustainable Development Goals Lions
Responsible Consumption and Production
- SILVER – “The Biochar Project by Lay’s” by Leo Burnett Mumbai for Lay’s
Decent Work and Economic Growth
- BRONZE – “TR for Teacher” by FCB Interface Mumbai for Navneet
- BRONZE – “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
Film Lions
Social Behavior
- SILVER – “Welcome to Nike Juku” by AOI Pro INC. and Wieden+Kennedy Tokyo for Nike Japan
Glass: The Lion for Change
- GRAND PRIX – “Knock Knock” by Cheil Worldwide for Korea National Police Agency
- GOLD – “Schoolgirl Newscasters” by Impact BBDO Dubai for LBCI
- BRONZE – “Let Her Grow” by Unilever Bangkok, Select Start Bangkok, and Edelman Bangkok
