MANILA, PHILIPPINES — The Road To Cannes competition, organized by Procter & Gamble (P&G), stands as a platform for crafting campaigns recognized for their excellence. This long-running global initiative, now in its second year in the Philippines, involves selecting entries by an international panel of judges to represent P&G Philippines’ submissions to Cannes.
This year, Grey Manila became back-to-back champions showcasing its ability to deliver award-winning campaigns. Last year, the agency won both first and second place, solidifying its track record in the event. Its winning streak highlights its insight-driven approach and capacity to revitalize brand advertising.
Reflecting on its consecutive victories, Grey Manila underscored its commitment to innovation, collaboration, and a deep understanding of consumer behavior. The agency’s ability to merge creativity with strategic insights has been instrumental in its success.
Competing alongside Grey Manila this year were NJYN, Leo Burnett, Dentsu, Saatchi, and MBA.
Comprising of strategic leads Agnes Martinez and Kat Leung, alongside creatives Marci Reyes, Mags Sandoval, Chelsea Duran, Xyver Supnet, and Rondell Elano, as well as account leads Mong Lapeña, Nicole Solis, and Ella Carreon. Grey Manila collaborated seamlessly with P&G’s Downy team members Maria Isabel Therese Santos, Yanariz Tan, Jason Angelo Bautista, James Bryan Luis Ang, and Lyda Aguinaldo. Elaiza Berame from Mediacom also helped bring the award-winning ideas to life.
