CANNES, FRANCE — Cannes Lions International Festival of Creativity has gotten the ball rolling as more and more winners get announced throughout the week. Many outstanding works from the top creative minds across the world are yet to be awarded, though, so keep an eye out for the entries shortlisted in the remaining categories.
As day three of Cannes Lions kicks off, the festival is gearing up for the announcement of the Engagement winners. This section is made up of six categories, including Media Lions, PR Lions, and Social & Influencer Lions.
Among the shortlisted Asia works, India finds itself in the lead with a total of 18 shortlists across the three categories. This includes Bangalore-based Talented Agency’s “Why is this a Swiggy Ad?” work for Swiggy, which earned four shortlist spots, and “#BringBack2011” a campaign by Leo Burnett India for Oreo India that secured three shortlist places.
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Agencies from the UAE and Singapore also stepped up their game in the three categories, with the countries earning 14 and nine shortlist spots, respectively.
Media
Healthcare
- “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein
Use of Audio Platforms
- “Frequencies of Peace” by FP7 McCann for Babyshop
Use of Print
- “Or Travel on Cleartrip” by Talented Agency for Cleartrip
- “The Folded Newspaper” by Blanco for The Association for LGBTQ Equality in Israel
Use of Outdoor
- “The Eyeballs Heist” by Wunderman Thompson Bangkok for Netflix
Use of Ambient Media: Small Scale
- “Empty Plates” by Saatchi & Saatchi ME for UAE Government Media Office
- “Corona Extra Lime” by Draftline Shanghai, David Bogota, and David New York for Corona
Use of Ambient Media: Large Scale
- “Suicide or Femicide?” by TBWA\ISTANBUL for Birgun Newspaper
Use of Events & Stunts
- “People-Powered Logo” by Dentsu Digital Inc. for Japanese Para Powerlifting Federation
- “The Currency of Corruption” by Leo Burnett Beirut and Leo Burnett Jeddah for Transparency International Lebanon – No Corruption
- “First Spring” by McCann Shanghai for Hoegaarden
- “Change the Angle” by Wunderman Thompson Singapore for Lux
- “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
Use of Mobile
- “Artism Exhibition” by Dentsu Creative Jakarta for Spotify
Use of Social Platforms
- “Audi 0.03 Seconds Commercial – The Fastest Commercial in History” by Ogilvy Shanghai for Audi
Innovative Use of Influencers
- “I’m Possible Billboards” by Havas Middle East for Adidas
- “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
Use of Brand or Product Integration into a Programme or Platform
- “Schoolgirl Newscasters” by Impact BBDO for EBM
Local Brand
- “#NoPressureDelivery” by BBDO India for Ralco
Single-market Campaign
- “Time to Read” by Saatchi & Saatchi ME for Kinokuniya
Social Behaviour & Cultural Insight
- “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein
Corporate Purpose & Social Responsibility
- “Eat Me If You Dare” by MullenLowe Singapore, MullenLowe London, and Unilever Rotterdam for Knorr
- “The Everything Book” by Dentsu Creative Gurgaon for Vedantu
Market Disruption
- “Corona Extra Lime” by Draftline Shanghai, David Bogota, and David New York for Corona
Media Insights & Strategy
- “The Missing Chapter” by EssenceMediacom for Whisper
- “Trixy Cinegame, Bringing Alive 3 Layers of Fun” by Mindshare India for Kwality Walls
Use of Data & Analytics
- “Thumbstopping Beauty Biases” by Mindshare India for Dove
PR
Community Management
- “Why is this a Swiggy Ad?” by Talented Agency for Swiggy
- “The Unsustainable Thobe” by Wunderman Thompson Dubai for Heinz
Content Creation & Production
- “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
Innovative Use of Influencers
- “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
- “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
- “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality
Research, Data & Analytics
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
Use of Events & Stunts
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
- “We Miss Lebanon” by Impact BBDO Beirut and Impact BBDO Dubai for LBCI
Launch / Re-launch
- “#BringBack2011” by Leo Burnett India for Oreo India
Use of Technology
- “The Undeniable Street View” by ‿And Us for United24, Nova Ukraine, Voices of Children, Boctok SOS
Corporate Image, Communication & Reputation Management
- “Pollution Pencils” by Wunderman Thompson Singapore for Haleon
Public Affairs & Lobbying
- “The Right to Power: 47 Seconds” by Saatchi & Saatchi ME for Logi Energy
- “The Currency of Corruption” by Leo Burnett Beirut and Leo Burnett Jeddah for Transparency International Lebanon – No Corruption
Local Brand
- “Aziya” by Leo Burnett Dubai for Emirates NBD
- “Newspapers Inside the Newspaper Edition” by Impact BBDO for Annahar Newspaper
Single-market Campaign
- “Is That Heinz?” by Wunderman Thompson Turkey for Heinz
Cultural Insight
- “TR for Teacher” by FCB Interface Mumbai and FCB BRASIL for Navneet
- “Superstar Ravi” by Havas Middle East and Red Havas Middle East for Adidas
Corporate Purpose & Social Responsibility
- “Pollution Pencils” by Wunderman Thompson Singapore for Haleon
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
- “Let Her Grow” by Edelman Bangkok and Select Start Bangkok for Dove
Social & Influencer
Retail
- “Why is this a Swiggy Ad?” by Talented Agency for Swiggy
Media/Entertainment
- “Sing It Right With Spotify” by Juice Singapore, UM Singapore, and Mediabrands Content Singapore for Spotify
- “MTV Bothard” by DDB Mudra Group for MTV
Brand Storytelling
- “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
Innovative Use of Community
- “Why is this a Swiggy Ad?” by Talented Agency for Swiggy
Innovative Use of Influencers
- “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
- “#BringBack2011” by Leo Burnett India for Oreo India
- “The Great Celebrity Hack” by Leo Burnett India for Burger King
Social Film
- “The Movies That Made (From) Us” by BBDO Bangkok for Five Star
Social Film Series
- “The Innocent Eyes” by Ogilvy Bangkok for Voiz
Co-Creation & User Generated Content
- “Why is this a Swiggy Ad?” by Talented Agency for Swiggy
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
Multi-platform Social Campaign
- “#BringBack2011” by Leo Burnett India for Oreo India
Social Purpose
- “Empty Plates” by Saatchi & Saatchi ME for UAE Government Media Office
Single-Market Campaign
- “The Unsustainable Thobe” by Wunderman Thompson Dubai for Heinz
Social Behavior
- “Fiama Talking Memes” by Brand David Communications and Ogilvy Mumbai for Fiama
Breakthrough on a Budget
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
The winners for the Media Lions, PR Lions, and Social & Influencer Lions will be announced on June 21, 2023.
